Director, GTM Marketing

Pfizer • New York, NY

2d • $162,900 - $271,500 • Hybrid

About The Position

Brand Marketing & Standards (BM&S), within Pfizer’s Chief Marketing Office, sets standards and delivers customer experiences through unbranded go-to-market strategy and execution, consumer and HCP marketing for Pfizer digital experiences, and supporting operations. The Director, GTM Marketing owns BM&S go-to-market execution across select priority U.S. therapeutic areas, translating strategy into coordinated marketing campaigns and branded experiences. The role partners with product brand marketers, Media, Digital Product Experience, other CMO teams, and agency partners to deliver work aligned with business priorities, customer needs, and operational standards.

Reporting to the Sr Director, GTM Marketing Lead, the Director establishes and communicates integrated strategies for consumer experiences and engagement in therapeutic-area campaigns. The role leads cross-functional workstreams across marketing, product, research, measurement, and media, aligning go-to-market strategy with business objectives and measurable value. It calls for executive presence with key stakeholders and senior leadership, a record of exceptional creative work, and deep understanding of digital marketing, including websites and paid, earned, and owned media.

The Director will shape Pfizer campaigns and contribute to healthcare accessibility by developing and executing strategies that drive awareness, engagement, and adoption of the platform, helping individuals find care and access Pfizer services.

Requirements

• Bachelor’s degree; an advanced degree is preferred.
• At least 8 years of experience in brand, consumer, or product marketing, or at an award-winning agency leading integrated campaigns and experiences for global brands.
• Demonstrated ability to understand audience needs, extract insights, and translate them into meaningful strategies and in-market results.
• Track record leading teams in successful launches of breakthrough advertising and meaningful brand initiatives at a large multinational company.
• Track record pulling through brand campaigns across owned digital channels, partnering with media on brand amplification opportunities, and executing earned strategies that grow brand value and relevance.
• Strong executive presence and excellent verbal and written communication skills, with the ability to influence senior leaders and colleagues at all organizational levels.
• Exceptional collaboration, coordination, and problem-solving skills across cross-functional teams.
• Ability to thrive in a high-energy environment and work effectively in uncharted territory, drive results, take accountability, and meet deadlines.
• Strong business acumen and strategic thinking, including ability to establish leading and lagging brand indicators and adjust strategies based on performance.
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, and contribute to a positive, collaborative team culture.
• Demonstrate leadership capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work to achieve meaningful outcomes and business impact.
• Must be authorized to work in the United States for any employer; permanent U.S. work authorization is required. U.S. work visa sponsorship is not available.

Nice To Haves

• Advanced degree.
• Experience across industries.
• Knowledge of or experience in life sciences or pharmaceutical marketing.
• Global experience across markets, cultures, and languages.

Responsibilities

• Develop and scale an agile content and integration model across campaigns and websites, using reporting and insights to achieve KPIs.
• Develop and own go-to-market strategy and promotional plans for key therapeutic areas.
• Drive therapeutic-area roadmaps and promotional plans in close partnership with Product Leads.
• Refine and scale therapeutic-area positioning and messaging, and identify growth opportunities with Business Units.
• Partner with Product Leads, Market Research, and UX Research to understand customer needs, conduct research, and apply best practices across audience journeys.
• Oversee the agency of record’s delivery of creative and end-to-end execution, including scopes of work, creative and production quality, and budget management.
• Oversee development of integrated consumer paid, earned, owned, and partnership strategies.
• Lead cross-functional teams in executing go-to-market strategies to drive awareness, engagement, and adoption of key therapeutic areas.
• Deliver business value through performance-driven marketing using websites and paid, earned, and owned media.
• Engage key stakeholders and senior leaders, communicating the value proposition of key therapeutic areas.
• Produce creative work that resonates with target audiences and drives platform engagement.
• Stay current with digital marketing trends and best practices to inform strategies and optimize campaign performance.
• Collaborate with internal and external partners to execute go-to-market plans and maximize reach and impact.
• Drive awareness, engagement, and adoption to shape key therapeutic areas and contribute to healthcare accessibility.
• Measure and analyze campaign performance, identify areas for improvement, and optimize marketing efforts.

Benefits

• 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver, parental, and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility for Pfizer’s Global Performance Plan, with a bonus target of 20% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director