Director, GTM Marketing

Pfizer • New York City, NY

18h • Hybrid

About The Position

The Director, GTM Marketing owns go-to-market execution across select Pfizer priority U.S. therapeutic areas, translating strategy into coordinated marketing campaigns and branded experiences. The role partners with product brand marketers, Media, Digital Product Experience, other Chief Marketing Office teams, and agency partners to ensure work is clear, consistent, aligned with business priorities and customer needs, and delivered to operational standards.

Reporting to the Sr Director, GTM Marketing Lead, the Director establishes and communicates integrated strategies for consumer experiences and engagement across therapeutic-area campaigns. The role leads cross-functional work spanning marketing, product, research, measurement, and media, aligning go-to-market strategy with business objectives and measurable value. It calls for a focus on business results through performance-driven upstream and downstream marketing, executive presence with stakeholders and senior leaders, a record of producing strong creative work, and deep understanding of digital marketing across websites and paid, earned, and owned media.

The Director will help shape Pfizer campaigns and support healthcare accessibility by developing and executing strategies that drive awareness, engagement, and adoption of the platform and help individuals find care and access Pfizer services.

Requirements

• Bachelor’s degree; an advanced degree is preferred.
• At least 8 years of experience in brand, consumer, or product marketing, or at an award-winning agency leading integrated campaigns and experiences for global brands.
• Demonstrated ability to understand audience needs, extract insights, and translate them into meaningful strategies and in-market results.
• Track record of leading teams to launch breakthrough advertising and meaningful brand acts at a large multinational company.
• Track record of executing brand campaigns across owned digital channels, partnering with media on brand amplification, and implementing earned strategies that grow brand value and relevance.
• Strong executive presence and excellent verbal and written communication skills, with the ability to influence senior leaders and colleagues at all organizational levels.
• Exceptional collaboration skills, including coordinating and problem-solving across cross-functional teams and fostering productive relationships.
• Ability to work effectively in a high-energy environment and in uncharted territory, drive teams to results, take accountability, and meet deadlines.
• Strong business acumen and strategic thinking, including establishing leading and lagging brand indicators and adjusting strategies based on performance.
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, and contribute to a positive, collaborative team culture.
• Demonstrated leadership capabilities, including influencing and collaborating with peers, developing and coaching others, and guiding colleagues’ work toward meaningful outcomes and business impact.
• Must be authorized to work in the United States by any employer; permanent U.S. work authorization is required. U.S. work visa sponsorship is not available.

Nice To Haves

• Advanced degree.
• Experience across industries.
• Knowledge of or experience in life sciences or pharmaceutical marketing.
• Global experience across markets, cultures, and languages.

Responsibilities

• Develop and scale an agile content and integration model across campaigns and websites, using ongoing reporting and insights to achieve KPIs.
• Develop and own go-to-market strategy and promotional plans for key therapeutic areas.
• Drive therapeutic-area roadmaps and promotional plans in close partnership with Product Leads.
• Refine and scale therapeutic-area positioning and messaging, and identify growth opportunities with Business Units.
• Partner with Product Leads, Market Research, and UX Research to understand customer needs, conduct research, and implement best practices across audience journeys.
• Oversee the agency of record’s delivery of creative and end-to-end execution, including scopes of work, creative and production quality, and timely, efficient budget management.
• Oversee development of integrated consumer paid, earned, owned, and partnership strategies.
• Lead cross-functional teams to execute go-to-market strategies and drive awareness, engagement, and adoption of key therapeutic areas.
• Deliver business value through performance-driven marketing across websites and paid, earned, and owned digital channels.
• Communicate with key stakeholders and senior leadership, demonstrating executive presence and conveying therapeutic-area value propositions.
• Produce creative work that resonates with target audiences and drives engagement with the platform.
• Stay current with digital marketing trends and best practices to inform strategy and optimize campaign performance.
• Collaborate with internal and external partners to execute go-to-market plans and maximize reach and impact.
• Measure and analyze campaign performance, identify improvement opportunities, and optimize marketing efforts.
• Shape go-to-market strategies that contribute to healthcare accessibility and the awareness, engagement, and adoption of key therapeutic areas.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility to participate in Pfizer’s Global Performance Plan, with a 20% bonus target of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director