Director, Product Marketing GTM (Service Cloud)

Salesforce•Chicago, IL

2d•$143,400 - $216,900

About The Position

Salesforce is seeking a Director of Product Marketing to own the go-to-market strategy for its Service business, including Service Cloud, Casey (its help agent), and Contact Center. The role will join an experienced product marketing team and serve as the voice of sales, translating product innovation into a unified Service story that resonates in the field. The director will act as a subject matter expert for internal stakeholders, executives, and field teams; lead cross-functional planning and launches; develop competitive and enablement strategies; and partner with product, industry, regional, and analyst-relations teams. The position also involves creating and presenting content for a range of audiences, measuring performance against defined metrics, and inspiring a team of product marketers.

Requirements

At least 8 years of experience in product marketing, sales, or go-to-market roles.
Experience leading and inspiring a team of marketers.
Strong communication and storytelling skills.
Ability to present confidently to executive leaders, cross-functional partners, and customers.
Self-starter able to navigate a complex, fast-moving, multi-geography organization.
Strategic thinker with a growth mindset and comfort with numbers.
Data and analytics proficiency for setting measurable marketing metrics.
Demonstrated ability to partner with sales, marketing, and enablement teams.
Knowledge of or experience marketing to Service buyers across multiple industries.
Experience creating value propositions and content strategies for the full buyer funnel.

Nice To Haves

Experience with Salesforce products and/or other SaaS and B2B technology platforms.
Experience in Contact Center, customer service, or AI agent products.
Experience using AI tools to analyze and interpret sales data and create plans based on that data.

Responsibilities

Own the go-to-market strategy for the core Service business and tell an end-to-end story across Agentforce, Service Cloud, and Contact Center.
Represent the voice of sales by translating business needs across marketing, sales enablement, product, and field teams.
Serve as the Service go-to-market expert for internal stakeholders, executives, and the field.
Own competitive strategy and enablement for Service.
Lead cross-functional annual and quarterly go-to-market planning.
Build the product enablement strategy, including sales plays, pitch decks, and training materials.
Drive launch strategy and execution for key Service products, including major events such as Dreamforce.
Partner with product teams on pricing and packaging strategy.
Partner with industry and regional product marketing managers to scale programs globally.
Work with analyst relations on positioning and briefings.
Create and deliver content, webinars, blogs, events, and customer stories.
Present to audiences ranging from customer meetings to keynote stages.
Track, measure, and report sales and marketing performance against clear metrics.
Bring go-to-market expertise and inspire a team of product marketers.