Product Marketing, Messaging Lead

OpenAI•San Francisco, CA

1d•$381,000 - $423,000•Hybrid

About The Position

OpenAI’s B2B Marketing team helps businesses understand, adopt, and get value from its products, working closely with Product, Research, Sales, and Communications. The Messaging Lead shapes how businesses understand OpenAI and the value of its portfolio by developing an enterprise narrative, connecting product stories to that narrative, and explaining how AI is changing the way people and organizations work. This senior individual-contributor role partners with senior leaders and technical teams to make positioning decisions and turn them into useful stories for customers, executives, and customer-facing teams. The role combines hands-on writing and editing with strategic partnership and responsibility for the quality and coherence of important business narratives. It may grow to include building and leading a team as the function develops. The position is based in San Francisco, California, with a hybrid schedule of three days in the office per week. Occasional travel is required. Relocation assistance is offered to new employees.

Requirements

14+ years of experience in B2B product marketing, positioning, or messaging, with a track record of shaping enterprise narratives and translating complex technology portfolios into clear, differentiated stories for business audiences.
Track record of leading messaging, positioning, or product marketing for complex technology portfolios serving business customers.
Exceptional writing and editing skills, with examples of personally created work and the ability to explain the decisions behind it.
Strong product and technical judgment, including the ability to distinguish a supported claim from an appealing assertion.
Experience working with senior executives and technical leaders, resolving conflicting views, and leading without formal authority.
Evidence that narratives were adopted by customer-facing teams and improved customer understanding or evaluation.
Willingness to work hands-on, move through ambiguity, and revise views when evidence changes.
Practical fluency with AI tools and thoughtful judgment about where human review matters.

Nice To Haves

Experience developing marketers or building a messaging function is valuable.
Previous people-management experience is not required for the initial individual-contributor role.

Responsibilities

Define and evolve the enterprise narrative and messages connecting OpenAI products to customer needs and business outcomes.
Partner with product and industry marketers to make the portfolio clear and differentiated while preserving the depth each audience needs.
Work with Product and Research to translate complex capabilities into precise, compelling stories.
Personally develop core enterprise pitches, executive narratives, major launch messages, and other high-priority materials.
Bring customer insight, competitive context, and credible proof into the story in partnership with GTM and Customer Marketing.
Help Marketing, Communications, and Enablement apply the narrative, and improve it through customer feedback and testing.
Coach partners on messaging and writing, and help define how the function should grow.