Product Marketing Lead

Mudflap•Palo Alto, CA

1d•$185,000 - $210,000•Hybrid

About The Position

Mudflap is seeking a hands-on Product Marketing Lead to serve as the marketing lead for its Freight business. The role will shape Freight’s business and go-to-market strategy, identify growth opportunities, set priorities, and coordinate marketing capabilities to accelerate commercial growth. It will also lead the go-to-market strategy for integrating Parade freight technology into the Mudflap ecosystem. This role combines core product marketing ownership with broader strategic leadership. The Product Marketing Lead will own positioning, customer research, product launches, and Sales and Customer Success enablement, while partnering closely with Product, Sales, Customer Success, company leadership, and teams across Growth, Brand, Creative, Content, and Lifecycle. The role is accountable for Marketing’s commercial impact across acquisition, activation, retention, expansion, and revenue. Mudflap emphasizes the use of AI in its work. The successful candidate will experiment with emerging tools, build AI-powered workflows, and find ways to transform marketing research, creation, and execution. The position is based in Austin, Texas, or Palo Alto, California, with a hybrid approach balancing in-office collaboration and remote work.

Requirements

At least 7 years of B2B product marketing, go-to-market, or business leadership experience.
Understanding of business economics, complex B2B sales cycles, and the drivers of business growth.
Experience leading go-to-market strategy through execution, prioritizing high-impact opportunities, and delivering measurable results.
Ability to independently uncover customer insights and translate complex products into effective positioning, messaging, and copy.
Ability to build with AI, experiment with emerging tools, and develop workflows that change how marketing operates.
Hands-on, resourceful approach and comfort with ambiguity, fast execution, and significant ownership.

Nice To Haves

Experience in SaaS, technology, marketplaces, or logistics.
Experience in freight, logistics, or transportation technology.

Responsibilities

Own the marketing strategy for Freight, identify growth opportunities, set priorities, and drive commercial impact.
Lead the go-to-market strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth.
Drive B2B product positioning, messaging, and launches to differentiate products and accelerate adoption.
Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results.
Lead customer research, interviews, and competitive analysis to inform product and go-to-market strategy.
Write clear, compelling messaging for campaigns, launches, sales materials, and customer communications.
Equip Sales and Customer Success with messaging, insights, and tools to win, retain, and grow customers.
Build AI-powered workflows, experiment with emerging tools, and improve how marketing research, creation, and execution are carried out.
Measure impact across acquisition, activation, retention, expansion, and revenue, and optimize investments to accelerate growth.
Own budgets, make investment decisions, and influence cross-functional teams without direct authority.