Manager Digital Product Messaging

CVS Health•Island, KY

1d•$83,430 - $203,940

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary CVS Health is seeking a strategic, detail-oriented, and technology-driven Manager, Digital Product Messaging, to join the Marketing Technology (MarTech) & Platforms team within the broader Customer Success & Operations organization. In this role, you will lead the implementation, administration, optimization, and governance of digital communication platforms that power customer engagement across the enterprise.

Requirements

5+ years of experience as a Technical Product Management, Technical Product Owner, Marketing Technology, Management Consulting, or related field.
5+ years of experience implementing or supporting enterprise marketing communication platforms.
5+ years of experience delivering technical solutions for acquisition, retention, personalization, preference management, and consent management.
5+ years of experience managing multiple projects across various businesses simultaneously.
5+ years of experience translating business requirements into technical requirements.
3+ years of experience with Salesforce Marketing Cloud or comparable MarTech platforms.
Must be able to support east and central time zones work hours.

Nice To Haves

Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.
Agile experience using Scrum, Kanban, and/or SAFe.
Experience with HTML, CSS, AMPscript, SSJS, and SQL.
Experience in healthcare or regulated industries.
Professional level communication skills and business acumen.
Experience collaborating with cross-functional teams, key stakeholders, and executive leaders.
Experience with preparing and presenting materials to executive leadership and cross-functional business teams.

Responsibilities

Manage implementation, administration, and optimization of enterprise messaging platforms.
Serve as product owner for Email, SMS, Push, and RCS capabilities.
Define and maintain roadmaps, user stories, and Agile backlogs.
Partners across Marketing, Engineering, Architecture, Analytics, and Operations.