Messaging Lead, Product Marketing

NetApp, Inc.•Durham, CO

2d•$200,000 - $230,000

About The Position

The Messaging Lead, Product Marketing is an individual-contributor role responsible for leading messaging workstreams across the company’s portfolio. The role combines strategic storytelling and hands-on writing, translating complex technical products and services into clear, relatable, customer-facing copy. The Messaging Lead develops strategic documents and messaging recommendations and uses AI tools to inform work and drive results. Reporting to the Senior Director, Integrated Marketing and Messaging, this role partners with Product Marketing leaders and managers to create consistent, differentiated, customer-driven narratives. It supports messaging deliverables for solutions and products, including launches, sales motions, and copy used across customer touchpoints. The role also works cross-functionally with Product Management, Brand, Legal, Corporate Marketing, Sales, Enablement, and go-to-market teams.

Requirements

At least 12 years of related experience with a bachelor's degree, or equivalent experience in place of a bachelor's degree.
World-class, hands-on writing abilities and the ability to translate complex technical products and services into understandable, relatable copy.
Ability to formulate messaging strategy and develop strategic documents as well as compelling customer-facing copy.
Well-versed in AI tooling to inform work and drive results.

Nice To Haves

Experience working across multi-product or platform-based portfolios.
Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
Background in enterprise infrastructure, cloud, data, or SaaS markets.

Responsibilities

Lead messaging strategy workflows for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
Define differentiated positioning and messaging based on customer needs, market context, and competitive dynamics.
Develop messaging aligned to strategy and document the rationale for recommendations.
Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.
Guide Product Marketing teams in framing products, solutions, and launches through a clear point of view, data-driven guidance, and hands-on collaboration.
Improve messaging quality, clarity, and consistency across Product Marketing.
Write customer-facing messaging, including positioning statements, value propositions, messaging frameworks and guides, launch narratives, key messages, executive storytelling and talking points, and foundational copy for web, sales, and go-to-market assets.
Translate complex technical concepts into clear, compelling, customer-centric language.
Partner with Product Management and Product Marketing managers to translate roadmap priorities and innovation into outcome-oriented messaging.
Collaborate with Corporate Marketing and Brand to align product messaging with brand narrative, campaigns, events, and thought leadership.
Work with Sales, Enablement, and go-to-market teams to ensure messaging is usable, differentiated, and effective in the field.
Incorporate customer insights, competitive intelligence, and market feedback to refine messaging continuously.