Senior Product Manager, Onboarding & Activation

CFA Institute•Charlottesville, VA

1d•$110,000 - $150,000•Remote

About The Position

The Senior Product Manager, Onboarding & Activation will define and deliver cohesive onboarding and activation experiences across CFA Institute’s global product ecosystem. This role will lead the strategy and execution of onboarding as an enterprise capability, working across platform, identity, and product domains to transform shared services into intuitive, scalable customer journeys. Using strong product judgment, systems thinking, and a data-informed approach, the Senior Product Manager will bring teams together around a consistent and purposeful path from a customer’s first interaction through early engagement. The role will establish reusable patterns, align priorities across products and platforms, and drive measurable improvements in activation, engagement, and time to value. The position may be based in eligible remote jurisdictions in the Eastern time zone of the United States and is eligible for flexible work arrangements.

Requirements

8–10+ years of experience in product management, with demonstrated success delivering complex, cross-functional, or cross-system experiences at enterprise scale.
Demonstrated success designing and optimizing onboarding, activation, or early lifecycle experiences in digital products or platforms.
Proven ability to understand and navigate complex organizational structures, system interdependencies, and platform architectures, and to translate these into cohesive, user-centered experiences.
Experience working effectively with platform or shared-services teams, leveraging shared capabilities across organizational domains without duplicating ownership.
Ability to connect product strategy and decisions to business outcomes, including customer engagement, retention, and operational efficiency.
Proven track record of leading cross-functional initiatives across engineering, design, and business functions in complex, matrixed environments.
Strong data-informed approach with demonstrated ability to define, measure, and continuously improve product performance and customer outcomes.
Exceptional verbal and written communication skills, with the ability to align stakeholders and drive decisions at all levels of the organization.
Proficiency in Agile methodologies and experience managing product portfolios or initiatives across multiple teams and workstreams.
Excellent verbal and written communication skills; fluency in English required.

Nice To Haves

Awareness of the professional education or membership organization industry preferred.

Responsibilities

Lead the definition and execution of onboarding and activation strategy as a foundational layer of the customer lifecycle, establishing how customers first engage with, navigate, and realize value across CFA Institute’s product ecosystem.
Design onboarding and activation as a durable, scalable system that enables new programs and experiences to be introduced with speed and consistency, and that guides customers from initial interaction into sustained engagement through clarity, continuity, and thoughtful progression.
Drive cross-functional initiatives to deliver onboarding and activation experiences that span products, systems, and touchpoints.
Align engineering, design, identity, and customer experience teams around shared priorities and sequencing to ensure onboarding and activation evolve in a coordinated and intentional manner.
Establish clear patterns for how onboarding is implemented across products, enabling teams to move quickly while maintaining enterprise-level consistency.
Establish standards and reusable patterns that enable consistent onboarding experiences across products and programs, while preserving product teams’ flexibility in execution.
Translate platform and identity capabilities into scalable, connected experience frameworks that reduce implementation complexity and accelerate product and program launches.
Oversee documentation of onboarding patterns and standards to ensure clarity, consistency, and operational efficiency.
Define and operationalize key performance indicators that drive measurable improvements in activation rates, early engagement, and customer progression across the ecosystem.
Apply a data-informed approach to continuously improve onboarding performance, incorporating customer feedback, industry trends, and business insights to identify opportunities and develop actionable improvement strategies.
Effectively communicate onboarding strategy, priorities, and outcomes to diverse stakeholders, including executive leadership, product teams, engineering, and business partners.
Build and sustain alignment across organizational boundaries to ensure onboarding and activation are delivered as a connected experience and represent the onboarding function as a shared enterprise capability rather than a collection of independent efforts.