Senior Principal Demand Generation - Expansion

ZoomInfo•Waltham, MA

19h

About The Position

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for its existing business, selling to sales, operations, and marketing leaders. This is a value-driven role focused on qualified pipeline and revenue outcomes rather than lead volume. The role builds integrated, multi-channel campaigns around buyer priorities, using LinkedIn Ads as a core channel, and aligns Sales, RevOps, Content, Product Marketing, and Website teams around a shared plan. The person translates growth targets into demand strategies that the R&G team can execute and is accountable for qualified pipeline and revenue outcomes. The role owns the demand plan and pipeline number for existing business, sets strategy for sales, operations, and marketing personas, develops account strategies with R&G, Finance, and RevOps, and builds campaigns for priority accounts and buying groups. It leads demand creation across paid media, events, content, and partnerships, with deep LinkedIn Ads expertise. Responsibilities also include campaign messaging, investment recommendations and budget allocation, ABM for strategic accounts, direct partnership with Account Management to expand and accelerate pipeline, and campaigns supporting customer adoption of new product features and launches.

Requirements

At least 6 years of experience in B2B demand generation or integrated campaigns, ideally in SaaS, at a senior individual-contributor or leadership level.
Direct accountability for a qualified pipeline or revenue target.
Experience developing targeted account strategies and engaging buying groups through complex buying processes.
Experience marketing to sales and marketing leaders and running demand in more than one market.
Expert-level LinkedIn Ads experience, including the ability to explain campaign structures and why they were used.
Familiarity with LinkedIn ad formats, their uses for different audiences and goals, and methods for evaluating performance.
Ability to use LinkedIn Ads as part of a broader demand strategy and connect targeting, creative, spend, and optimization to buyer engagement, qualified pipeline, and revenue.
Strong command of pipeline metrics and attribution.
Fluency in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
Commercial mindset and understanding of how demand creation converts into pipeline and revenue.
Curiosity about AI and hands-on interest in testing how it can improve audience building, content, and campaign execution.

Nice To Haves

Experience in SaaS.

Responsibilities

Own the demand plan and qualified pipeline and revenue targets for the existing business.
Set demand strategy for sales, operations, and marketing personas.
Develop account strategy with R&G, Finance, and RevOps, aligning on priority accounts, buying groups, and segmentation.
Build and execute campaigns for priority accounts and buying groups.
Lead integrated demand creation across paid media, events, content, and partnerships, with deep expertise in LinkedIn Ads.
Plan, launch, and optimize LinkedIn campaigns based on audiences, business objectives, and outcomes.
Own campaign messaging and maintain consistency across touchpoints.
Choose appropriate LinkedIn ad formats and match creative and offers to audience and campaign goals.
Use LinkedIn Ads to engage target accounts and buying groups, support demand creation and progression, and contribute to qualified pipeline and revenue.
Measure campaign performance beyond impressions and clicks and optimize based on business outcomes.
Recommend demand-budget allocation, support decisions with performance data, and reallocate spending based on results.
Build and execute ABM for strategic accounts.
Partner directly with the Account Management team to expand and accelerate pipeline.
Run campaigns supporting adoption of new product features and launches among the customer base.