Senior Principal Demand Generation - Expansion

ZoomInfo Technologies LLC•Waltham, MA

1d•$150,850 - $237,050•Hybrid

About The Position

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for its existing business, selling to sales, operations, and marketing leaders. This is a value-driven role focused on qualified pipeline and revenue outcomes rather than lead volume. The role builds integrated, multi-channel campaigns around buyer needs, with LinkedIn Ads as a core channel for reaching and engaging target audiences. The Senior Principal brings Sales, RevOps, Content, Product Marketing, and Website teams together around a demand plan. They translate growth targets into strategies the R&G team can execute, own the qualified pipeline and revenue outcomes, set investment priorities, and partner with Account Management on strategic account expansion and customer adoption campaigns.

Requirements

At least 6 years of experience in B2B demand generation or integrated campaigns, ideally in SaaS, at a senior individual-contributor or leadership level.
Direct accountability for a qualified pipeline or revenue target.
Experience developing targeted account strategies and engaging buying groups through complex buying processes.
Experience marketing to sales and marketing leaders and running demand in more than one market.
Expert-level LinkedIn Ads experience, including explaining campaign structures, ad formats, their use for different audiences and goals, and performance evaluation.
Demand-oriented paid social expertise, connecting targeting, creative, spend, and optimization to buyer engagement, qualified pipeline, and revenue.
Strong command of pipeline metrics and attribution.
Fluency in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata.
Commercial mindset and understanding of how demand creation converts into pipeline and revenue.
Curiosity about AI and hands-on interest in testing how it can improve audience building, content, and campaign execution.

Nice To Haves

Experience in SaaS.
Senior individual-contributor or leadership-level experience.

Responsibilities

Own the demand plan and qualified pipeline and revenue targets for the existing business, including strategy for sales, operations, and marketing personas.
Set account strategy with R&G, Finance, and RevOps, aligning on priority accounts, buying groups, and segmentation, then building and executing campaigns.
Lead demand creation across channels, with deep expertise in LinkedIn Ads, as part of an integrated mix spanning paid media, events, content, and partnerships.
Own campaign messaging and maintain consistency across touchpoints.
Structure LinkedIn campaigns around audience and business objectives, select appropriate ad formats, explain trade-offs, and match creative and offers to audiences and goals.
Use LinkedIn campaigns to engage target accounts and buying groups, support demand creation and progression, and contribute to qualified pipeline and revenue; measure and optimize performance based on business outcomes.
Recommend demand-budget allocation, defend investment decisions with performance data, and reallocate spend based on results.
Build and execute ABM for strategic accounts in direct partnership with the Account Management team to expand and accelerate pipeline.
Execute campaigns for the customer base that support adoption of new product features and launches.