Sr. PR & Media Strategist

Perkins&Will•Boston, MA

1d•$97,000 - $140,000•Hybrid

About The Position

Perkins&Will is hiring an experienced Senior PR and Media Strategist to develop and execute brand-building stories and secure high-quality coverage in strategically relevant national and global media. Reporting to the Firmwide Director of Communication, this role develops media strategies across traditional, digital, and emerging channels and measures their impact. The Strategist also serves as a key liaison between the Firmwide Communication Team and studio-based marketing teams, providing leadership, mentorship, and strategic and hands-on support to strengthen public relations across the firm. Prior experience crafting and successfully executing global media strategies within a large matrix organization is essential. The role includes advising firm leadership and studio marketing teams on reputation management, media opportunities, and communications strategy, including sensitive communications and issues management. The ideal candidate brings a strong understanding of architecture and design, journalism, and the news media, along with exceptional human-led writing, editing, organizational, and collaboration skills. AI-enabled tools may be used selectively and responsibly to enhance efficiency, but not to replace professional judgment. The position offers a hybrid and flexible work environment, enabled by advanced technology and collaborative tools. The advertised annual salary range is $97,000 to $140,000. Applicants should submit a resume, a cover letter explaining their fit, and 3–4 relevant work samples.

Requirements

10+ years of experience in strategic PR and media relations in the architecture, engineering, and construction (A/E/C) industry.
Bachelor’s degree in journalism, communications, public relations, marketing, English, or a related field; equivalent professional experience may be considered.
Demonstrated passion for and understanding of architecture and design.
Expert understanding of journalism and the inner workings of news media.
Ability to create stories that meet high editorial standards through strong reporting, critical thinking, creativity, and editorial judgment.
Ability to use AI-enabled tools selectively, appropriately, responsibly, and ethically while maintaining accuracy, authenticity, and professional judgment.
Superior organizational, project management, and time management skills.
Exceptional human-led writing, editing, and proofreading skills, with expert command of English grammar and spelling.
Strong interpersonal skills, ability to accept constructive feedback with a growth mindset, and ability to collaborate across teams, departments, and disciplines.
Ability to work independently and as part of a cross-functional team.
Self-starting and self-motivated approach.

Responsibilities

Establish, execute, and track progress against a comprehensive firmwide PR strategy aligned with the firm’s strategic direction.
Draft and copyedit pitches, press releases, and announcements that combine journalistic storytelling with strategic brand positioning.
Build relationships with news media, pitch stories, respond to journalists, and coordinate media interviews for firm spokespeople.
Develop thought leadership strategies that elevate the firm’s talent, expertise, innovation, and market leadership.
Identify and pursue high-impact opportunities across traditional, digital, podcast, newsletter, and emerging media channels.
Advise firm leadership and studio-based marketing teams on reputation management, media opportunities, and communications strategy.
Provide strategic counsel during sensitive communications situations and issues management scenarios.
Implement a system for tracking, organizing, and archiving media coverage.
Define, track, and report measurable PR outcomes and impact using data and analysis.
Identify and track firmwide awards and speaking opportunities, and prepare submissions and speaking abstracts.
Mentor junior PR and marketing staff and share industry best practices with design practitioners as needed.