Media Strategist

Bluepeak • Denver, CO

12h

About The Position

Bluepeak is seeking a Media Strategist with a deep understanding of local media landscapes, including paid and earned placements, sponsorships, and community partnerships. The role develops and executes strategic media plans tailored to hyper-targeted audiences, combining creativity, analytical thinking, and adaptability to changing market trends. The strategist supports Bluepeak’s work to deliver fiber internet to local communities.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8–10 years of experience in media planning, buying, or strategy, preferably focused on local markets.
• Proven track record of developing and executing successful media campaigns with tangible results.
• Strong analytical skills and experience using data to inform marketing decisions and evaluate marketing efforts.
• Deep understanding of local market dynamics, consumer behavior, and the media landscape.
• Proficiency in media planning and buying tools, Microsoft Office Suite, and Google Analytics.
• Strong negotiating skills.
• Experience monitoring media performance, including proof of performance.
• Demonstrated project management and organizational skills, with the ability to manage multiple priorities and follow through effectively.
• Strong written, verbal, and presentation skills, including the ability to communicate ideas and suggestions clearly and effectively.
• Ability to work effectively and professionally with different functional groups and levels of employees.
• Ability to thrive in a fast-paced, high-growth, dynamic environment.
• Proficiency with Outlook, PowerPoint, Word, Teams, and Excel.
• Must successfully pass a background check and drug test before employment.
• Must refrain from personal use of technology during working hours.

Nice To Haves

• MBA.
• Experience in a telecommunications environment.

Responsibilities

• Develop comprehensive media strategies for local markets using traditional and digital channels to support Residential, Business, and MDU objectives.
• Research target demographics, consumer behaviors, and media consumption patterns in highly targeted geographic areas.
• Serve as the primary point of contact for the external media agency.
• Manage media budgets and allocate funds across channels and platforms.
• Guide the agency partner to ensure alignment with brand guidelines, messaging strategies, and campaign objectives.
• Review agency proposals, recommendations, media plans, and buys, and provide feedback to optimize strategies and tactics.
• Monitor and analyze campaign performance metrics and provide insights and recommendations for optimization.
• Build relationships with local community partners, stay informed about opportunities and market trends, and identify and recommend sponsorships and community partnerships for Bluepeak.
• Partner with the marketing campaigns and operations director on public relations and community marketing efforts as needed, including outreach to local publications, influencers, and community organizations.
• Promote collaboration and open communication within the marketing team and across the organization to align media strategies with organizational objectives.

Benefits

• Competitive compensation and annual bonus eligibility.
• Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k).
• Vacation, paid sick time, paid holidays, and personal days.
• Professional development with an emphasis on internal promotion.
• Employee discounts on Bluepeak services, including internet.
• A progressive and inclusive work culture with flexibility, support, and resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior