Sr. PR & Media Strategist

Perkins&Will•New York, NY

2d•$97,000 - $140,000•Hybrid

About The Position

Perkins&Will is seeking an experienced Senior PR and Media Strategist to craft, pitch, place, and measure the impact of brand-building stories in national consumer, business, design, and trade press, as well as other high-visibility traditional and emerging media. Reporting to the Firmwide Director of Communication, the Strategist will develop and execute global media strategies in a large matrix organization and secure high-quality coverage in strategically relevant media. The role serves as a key liaison between the Firmwide Communication Team and studio-based marketing teams, providing leadership, mentorship, strategic counsel, and hands-on support to strengthen public relations across the firm. The position calls for a strong understanding of journalism, architecture and design, and the modern global media landscape. The Strategist will use human expertise and editorial judgment as the foundation of their work, applying AI-enabled tools selectively and responsibly to support efficiency without replacing professional judgment. The role requires strong writing, editing, organizational, project management, interpersonal, and collaboration skills, as well as the ability to work independently and take initiative. The position offers a hybrid and flexible work environment, supported by advanced technology and collaborative tools. The annual salary range at the time of posting is $97,000 to $140,000. Applicants should submit a resume, a cover letter explaining their fit, and three to four relevant work samples.

Requirements

10+ years of experience in strategic PR and media relations in the A/E/C industry.
Bachelor’s degree in journalism, communications, public relations, marketing, English, or a related field; equivalent professional experience may be considered.
Demonstrated passion for and understanding of architecture and design.
Expert understanding of journalism and the inner workings of news media.
Ability to write and tell stories to high editorial standards through strong reporting, critical thinking, creativity, and editorial judgment.
Ability to determine when AI-enabled tools are appropriate and use them responsibly and ethically while maintaining accuracy, authenticity, and sound editorial judgment.
Superior organizational, project management, and time management skills.
Exceptional human-led writing, editing, and proofreading skills.
Expert command of English grammar and spelling.
Strong interpersonal skills, including ability to accept constructive feedback with a growth mindset and collaborate across teams, departments, and disciplines.
Ability to thrive independently and as part of a cross-functional team.
Self-starting and self-motivated approach, with a desire to hit the ground running.

Responsibilities

Establish, execute, and track progress against a comprehensive firmwide PR strategy aligned with the firm’s overall strategic direction.
Draft and/or copyedit clear, compelling pitches, press releases, and announcements that balance journalistic writing and storytelling with strategic brand positioning.
Build relationships with news media; proactively pitch stories, respond promptly to journalist requests, and coordinate and facilitate media interviews for spokespeople.
Develop thought leadership strategies that elevate the firm's talent, expertise, innovation, and market leadership.
Identify and pursue high-impact opportunities across traditional, digital, podcast, newsletter, and emerging media channels in alignment with the firm's strategic direction.
Advise firm leadership and studio-based marketing teams on reputation management, media opportunities, and communications strategy.
Provide strategic counsel during sensitive communications situations and other issues management scenarios.
Implement a system for tracking, organizing, and archiving media coverage.
Define, track, and report measurable PR outcomes and impact through data and analysis.
Identify and track firmwide awards and speaking opportunities, and craft submissions and speaking abstracts.
Mentor junior PR and marketing staff and share industry best practices with design practitioners as needed.
Serve as a liaison between the Firmwide Communication Team and studio-based marketing teams, providing leadership, mentorship, strategic counsel, and hands-on support.