Senior Partner Marketing Manager, Channel & Audit

Drata

1d•$120,000 - $184,000

About The Position

Drata is seeking a Senior Partner Marketing Manager to lead partner marketing strategy and execution across its priority Channel and Audit partners. Working closely with Revenue Marketing and Business Development, this hands-on senior role develops and adapts joint go-to-market strategies that generate demand, create and progress qualified opportunities, and deliver measurable pipeline. The role covers partner strategy, campaign delivery, investment decisions, and performance measurement, with a focus on AMER and occasional support for APAC or EMEA as needed.

Requirements

At least 5 years of B2B marketing experience with significant Channel or partner marketing ownership.
Experience with VARs, resellers, MSPs, or systems integrators.
Track record of developing and executing partner go-to-market strategies and full-funnel programs that generate measurable qualified pipeline.
Strong analytical judgment and ability to use pipeline, opportunity progression, MDF, and campaign performance to focus investment on programs with the strongest measurable pipeline potential.
Ability to build trusted partner relationships, align stakeholders around joint plans, and lead cross-functional work without direct authority.
AI-forward mindset and practical use of tools such as Glean and Claude to improve efficiency, streamline workflows, and scale quality work.
Self-directed builder’s mindset, with project management and communication skills to create repeatable processes and deliver complex programs from strategy through measurement.

Nice To Haves

Pre-existing marketing relationships with strategic Channel partners, including major VARs.
Experience in B2B SaaS, cybersecurity, compliance, or a related technology environment.
Experience with partner programs involving tiering, MDF, co-marketing, or channel sales motions.
Experience working across regions or adapting programs for different partner and market needs.

Responsibilities

Develop joint go-to-market strategies with priority partners and Business Development, translating shared priorities into focused marketing plans and adapting them as partner needs and performance evolve.
Build trusted relationships with Channel partner marketing and sales leaders, including strategic VARs and other large solution providers, and deepen priority Audit partner relationships.
Design and execute partner campaigns, events, webinars, demand generation, content, sponsorships, and MDF-backed programs to generate demand, progress opportunities, and deliver measurable pipeline.
Manage MDF and co-marketing investments for priority Channel and Audit partners by assessing requests, prioritizing spend, coordinating campaigns, tracking commitments, and measuring pipeline contribution and return.
Use campaign, partner, funnel, and investment performance to identify opportunities, optimize programs, and adjust focus or spending.
Build scalable Channel marketing processes and resources, including partner event workflows, campaign templates, prioritization practices, tracking, and follow-up handoffs.
Partner across Business Development, Sales, Field Marketing, Demand Generation, Corporate and Product Marketing, and Marketing Operations to align plans and deliver effective programs.
Own a broad portfolio autonomously, prioritize work, make trade-offs, and keep the highest-impact partner programs moving.

Benefits

Stock equity.
Up to 100% employer-paid medical, dental, and vision premiums for employees and dependents.
Wellness benefits and healthcare concierge services.
401(k) plan.
Company-paid life and disability insurance.
Tax-advantaged spending accounts and discounted voluntary offerings.
Paid parental leave after six months of employment.
Kindbody fertility and family-building benefits.
Dedicated leave specialists.
Annual stipends for professional and personal development.
Internal learning opportunities.
Flexible vacation policy.
Paid holidays.