Senior Partner Marketing Manager
About The Position
The Senior Partner Marketing Manager is responsible for delivering marketing-influenced pipeline and co-sell opportunities across an assigned partner portfolio. The role works with global and regional sales and marketing teams and partner alliance leadership to contribute to Microsoft and partner revenue growth and market mindshare. It plans, executes, and lands go-to-market initiatives for services and solutions built on the Microsoft Cloud to drive AI-led business transformation. The role is part of the Global Partner Marketing team for Global System Integrators (GSIs), which leads global go-to-market strategy and joint marketing investments and execution across a portfolio of 26 GSIs. The team supports market mindshare, customer engagements, co-sell pipeline, and growth of the Microsoft Cloud and AI.
Requirements
- Bachelor's degree in Business, Marketing, Business Development, Business Management, Communications, or a related field, and 5+ years of sales, marketing, or business development experience; or equivalent experience.
- 5+ years of experience working directly with the partner ecosystem, providing business and technical guidance and securing partners' commitment to use business solutions.
- Experience in go-to-market and marketing with business partners and partner ecosystems.
- Ability to provide go-to-market and marketing strategy, marketing operations, business, and business development guidance to secure partner platform commitment and sales growth.
- Demonstrated track record of creating repeatable best practices for go-to-market planning, activation, execution, and measurement.
- Understanding of Microsoft cloud technologies and partners' work developing, building upon, and extending service offerings and cloud solutions.
- Ability to articulate the business and technical value of Microsoft cloud services to senior business and technical decision-makers.
Nice To Haves
- Master's degree in Business, Marketing, Business Development, Business Management, Communications, or a related field and 8+ years of sales, marketing, or business development experience in a customer- and/or partner-facing role, ideally engaging a variety of audiences such as enterprise customers, GSIs, service companies, consulting companies, and advisory companies; or equivalent experience.
Responsibilities
- Lead the global marketing alliance relationship, define global marketing strategy, and execute campaign development and solution launch plans for assigned partners, aligned to partner solutions built for the Microsoft Cloud.
- Understand partner businesses, plans, and objectives in partnership with global and field Partner Development Managers and Partner Marketing Managers; align go-to-market activities and marketing plans to partner goals and deliver measurable impact.
- Lead and influence the creation and evolution of joint value propositions, messaging, demand generation strategy, event marketing, and end-to-end go-to-market win formulas connecting marketing and sales tactics to co-sell impact.
- Establish KPIs to track sales pipeline impact and Microsoft Cloud revenue generated from joint-solution sales, campaigns, and offers; apply sound budget management and high-ROI principles to marketing funds.
- Use global investments to develop scalable partner marketing best practices and optimize the impact of GSIs and Advisory partners at regional and area levels, working with regional Partner Marketing Managers on strategy and execution alignment.
- Leverage AI, technical, and industry expertise to serve as a thought leader and trusted advisor for the assigned partner portfolio and GSIs generally.
- Create new marketing capabilities, improve go-to-market maturity, and develop opportunities through partner experiences to build competitive advantage and deliver key co-marketing initiatives with and through partners.
- Contribute to a team of partner marketers that embraces AI to develop and implement marketing strategies, tactics, and operational processes that improve business outcomes, partner experience, and marketing success.
- Embody Microsoft's Culture & Values.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
