Senior Manager Partner & Field Marketing

Hireology•Chicago, IL

1d•Hybrid

About The Position

Hireology is seeking a Senior Manager, Partner & Field Marketing to turn its partner ecosystem and field programs into measurable growth channels. The role owns marketing for partner products Hireology resells or integrates with, as well as programs that extend the company’s reach through associations, influencers, and referral partners. The position builds partner relationships, creates joint go-to-market programs that generate new opportunities, and leads events that convert engagement into pipeline and revenue. Partner- and event-sourced pipeline are the primary measures of success, alongside partner-product attach and cross-sell revenue and broader ecosystem program performance. The role develops partner demand-generation programs, enables partners and internal teams, measures and optimizes partner performance, and works across Sales, Customer Success, Lifecycle Marketing, Product Marketing, Business Development, and Revenue Operations. It also owns Hireology’s field marketing and event strategy, budget, and portfolio, and manages, coaches, and develops an Events Specialist. The position combines strategic leadership with hands-on execution and is externally focused on building relationships and opportunities. Hireology is a 15-year market leader in HR technology, serving thousands of businesses. The company describes itself as a hybrid team and notes recognition by Built In Chicago as a Best Place to Work multiple years running. The role is based in Chicago, Illinois, with a hybrid work arrangement. Base salary is $110,000–$120,000, plus company bonus.

Requirements

At least 6 years of experience in partner marketing, channel marketing, field marketing, or demand generation in a B2B SaaS environment, including direct external ownership of partner relationships.
Experience developing partner or co-marketing programs that generated measurable pipeline or revenue.
Demonstrated track record generating net-new opportunities and pipeline through partners.
Strong influence and relationship-building skills, including the ability to secure partner commitment and action.
Experience building or reinventing partner motions rather than only maintaining established programs.
Experience owning event strategy and budget.
Experience managing, coaching, or mentoring a direct report and ability to operate as a player-coach.
Strong understanding of demand generation and how to connect marketing programs to business outcomes.
Experience marketing partner products, such as resell, integration, or marketplace products, and building ecosystem programs involving associations, influencers, or referrals.
Strong communication and writing skills, including translating positioning into partner-facing content and campaigns.
Ability to work across Sales, Customer Success, Product, Marketing, Revenue Operations, and external partner organizations.
Experience using CRM and marketing automation platforms to measure marketing performance.
Strong project management skills and ability to manage multiple partner initiatives simultaneously.

Nice To Haves

Experience in HR technology, frontline hiring, or Hireology’s core vertical markets.

Responsibilities

Develop and execute integrated marketing programs with strategic partners to generate awareness, demand, and pipeline.
Identify high-potential partner relationships, secure partner commitment, and build joint programs that generate net-new opportunities.
Build relationships and credibility with partners, prospects, and industry organizations through time spent in the market.
Design partnership-specific marketing motions rather than using a one-size-fits-all template.
Grow revenue from resold and integrated partner products through new-logo attach and customer cross-sell programs.
Build ecosystem programs with associations, industry influencers, and referral partners to reach new audiences and generate pipeline.
Work with Sales, Customer Success, and Lifecycle Marketing to identify and engage accounts likely to benefit from partner products.
Help build a scalable referral motion for identifying, sharing, and acting on opportunities with partners.
Translate Product Marketing positioning and messaging into partner understanding of Hireology, its customers, products, and differentiators.
Ensure consistent Hireology representation across partner channels, campaigns, marketplaces, and co-branded programs.
Adapt campaigns and messaging into resources partners can use to identify opportunities and bring Hireology into customer conversations.
Enable Sales and Customer Success teams to understand partner products, identify cross-sell and referral opportunities, and involve partners in deals when appropriate.
Partner with Product Marketing on integration launches, product messaging, and joint go-to-market initiatives.
Measure partner marketing performance against pipeline, revenue, engagement, and conversion goals.
Work with Revenue Operations to improve partner lead routing, attribution, and reporting.
Evaluate partner programs and investments and recommend where to scale, optimize, or shift resources.
Share partner and customer insights with Marketing, Product, Sales, and Customer Success to improve go-to-market strategy.
Work with Business Development to activate and grow strategic partner relationships.
Own the strategy for the field marketing and event portfolio, including event selection, tiering, and expected returns.
Manage, coach, and develop an Events Specialist, connecting execution to lead and pipeline goals.
Integrate partner, field, and event activity into a unified strategy.
Plan and deliver high-touch strategic programs end to end, including audience, content, outreach, and attendee experience.
Manage the event and field marketing budget and make disciplined investment decisions.