Senior Manager Partner & Field Marketing

Hireology•Chicago, IL

3d•$110,000 - $120,000•Hybrid

About The Position

As Senior Manager, Partner & Field Marketing, you will turn Hireology’s partner ecosystem and field programs into measurable growth channels. You will own marketing for partner products Hireology resells and integrates with, as well as programs that build reach through associations, influencers, and referral partners. You will build partner relationships, create joint go-to-market programs that generate net-new opportunities, and lead an event portfolio that converts engagement into pipeline and revenue. The primary measure of success is partner- and event-sourced pipeline. Additional measures include attach and cross-sell revenue from partner products, including reseller revenue, and performance across the broader ecosystem. The role owns field marketing and event strategy and budget, and manages, coaches, and develops an Events Specialist.

Requirements

At least 6 years of experience in partner marketing, channel marketing, field marketing, or demand generation in a B2B SaaS environment, including direct external ownership of partner relationships.
Experience developing partner or co-marketing programs that generated measurable pipeline or revenue.
A demonstrated track record of generating net-new opportunities and pipeline through partners.
Exceptional influence and relationship-building skills, including the presence, persistence, and credibility to secure partner commitment and action.
Experience building or reinventing partner motions; the role is externally focused and opportunity-driven rather than internally focused or administrative.
Experience owning event strategy and budget, ideally including high-touch executive or customer programs.
Experience managing, coaching, or mentoring a direct report, with the ability to set strategy and execute as a player-coach.
Strong understanding of demand generation and the ability to connect marketing programs to business outcomes.
Experience marketing partner products, such as resell, integration, or marketplace products, and building ecosystem programs involving associations, influencers, or referrals.
Strong communication and writing skills, including the ability to translate positioning into effective partner-facing content and campaigns.
Ability to work across Sales, Customer Success, Product, Marketing, Revenue Operations, and external partner organizations.
Experience using CRM and marketing automation platforms to measure marketing performance.
Strong project management skills and ability to manage multiple partner initiatives simultaneously.

Nice To Haves

Experience in HR technology, frontline hiring, or Hireology’s core vertical markets.

Responsibilities

Develop and execute integrated marketing programs with strategic partners to generate awareness, demand, and pipeline.
Identify high-potential partner relationships, secure partner commitment, and build joint programs that generate net-new opportunities.
Spend time in the market with partners, prospects, and industry organizations to build relationships and credibility.
Design partnership motions for each partner rather than applying a one-size-fits-all template.
Grow revenue from resold and integrated partner products through new-logo attach and customer cross-sell programs.
Build ecosystem programs with associations, industry influencers, and referral partners to reach new audiences and generate pipeline.
Partner with Sales, Customer Success, and Lifecycle Marketing to identify and engage accounts likely to benefit from partner products.
Help build a scalable referral motion for identifying, sharing, and acting on opportunities with partners.
Translate Product Marketing positioning and messaging into partner understanding of Hireology, its customers, products, and value.
Ensure consistent Hireology representation across partner channels, campaigns, marketplaces, and co-branded programs.
Adapt campaigns and messaging into resources that help partners identify opportunities and bring Hireology into customer conversations.
Equip Sales and Customer Success teams to understand partner products and identify cross-sell, referral, and deal collaboration opportunities.
Partner with Product Marketing on integration launches, product messaging, and joint go-to-market initiatives.
Measure partner marketing performance against pipeline, revenue, engagement, and conversion goals.
Work with Revenue Operations to improve partner lead routing, attribution, and reporting.
Evaluate partner programs and investments to determine where to scale, optimize, or shift resources.
Share partner and customer insights with Marketing, Product, Sales, and Customer Success to improve go-to-market strategy.
Work closely with Business Development to activate and grow strategic partner relationships.
Own the strategy for Hireology’s field marketing and event portfolio, including event selection, tiering, and expected returns.
Manage, coach, and develop an Events Specialist, connecting execution to lead and pipeline goals.
Integrate partner, field, and event activity into a unified strategy.
Curate high-touch strategic programs from audience and content development through outreach, maintaining a high standard for attendee experience.
Manage a significant event and field marketing budget with strategic intent and make disciplined decisions about where to scale back.