Senior Paid Search Analyst

Pillar4 Media • Charlotte, NC

1d

About The Position

Pillar4 Media is seeking a Senior Associate, Paid Media to drive paid media performance across paid search, paid social, and other valuable channels. The role involves hands-on campaign execution and optimization, data-driven decision-making, and collaboration with senior leadership and cross-functional teams. The successful candidate will help grow audiences and revenue, improve profitability, and contribute to the company’s expansion in health and wellness markets.

The role reports to the Director, Operations. Responsibilities include managing campaigns on Google Ads and Microsoft Ads; testing creative and ad copy; analyzing profitability at the keyword and audience level; optimizing automated bidding; assessing and launching new paid media channels; reporting on performance; and working with the CRO team to develop and launch data-driven website experiences.

Pillar4 Media operates a portfolio of consumer health and wellness websites and partners with direct-to-consumer brands. The company describes its culture as focused, ambitious, collaborative, growth-oriented, and entrepreneurial. Compensation includes a base salary and performance-based bonus commensurate with experience, along with competitive benefits.

Requirements

• Bachelor’s degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role.
• 3–5 years of experience in paid media execution and digital analytics.
• Experience using Google Analytics and Google Ads.
• Deep understanding of digital marketing principles, including bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation.
• Experience applying data insights to business decisions.
• Creative problem-solving ability.
• Track record of meeting and exceeding performance targets.
• Openness to feedback and collaboration.
• Strong communication skills, including building relationships with external stakeholders, reporting to internal stakeholders, and aligning with the team.
• Alignment with Pillar4’s values: Act with focus, Get after it, Grow without limits, and Build the team.
• Entrepreneurial spirit, including being driven, agile, goal-oriented, and willing to take on challenges.

Nice To Haves

• Experience using Microsoft Ads.
• Experience using Meta Ads Manager.

Responsibilities

• Launch, analyze, and optimize paid media campaigns across multiple platforms, including Google Ads and Microsoft Ads.
• Manage creative and ad copy testing, conduct keyword- and audience-level profitability analysis, optimize automated bidding strategies, and expand accounts profitably.
• Evaluate, test, and launch new paid media channels, working with senior leadership on channel expansion.
• Monitor campaign results and make informed decisions quickly to grow audience reach and revenue.
• Own paid media performance metrics, report on results, and make proactive, data-driven decisions to drive profitable conversion growth.
• Collaborate with the CRO team to hypothesize, develop, and launch data-driven experiences that optimize multiple website properties.

Benefits

• Health insurance
• 401(k)
• Monthly wellness stipend that may be used for house cleaning, gym membership, grocery delivery, or massages
• Cell phone reimbursement
• Base salary and performance-based bonus commensurate with experience
• Opportunities for career growth, promotions, project ownership, and learning from subject matter experts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior