Senior Analyst, Paid Search (Hybrid)

Enova International•Chicago, IL

10h•$60,000 - $85,000•Hybrid

About The Position

Enova is seeking a hands-on paid search operator to own campaign optimization for Small Business SEM. The role reports to the Sr. Associate, Holistic Search and works daily in Google Ads, optimizing campaigns, managing performance against forecast targets, and turning performance data into actionable insight. Most of the role focuses on paid search, with SEO and AI search (AEO) support as capacity and priorities allow. Campaign work follows guardrails set by search leadership and the Google value-based bidding model. The position also supports search reporting and testing, validates conversion and value signals used for bidding, and helps ensure paid advertising and landing-page use comply with Legal and Compliance requirements. The hybrid schedule requires in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Requirements

At least 4 years of paid search experience, with a record of owning campaign optimization and driving measurable results.
Hands-on fluency in Google Ads and Microsoft Ads.
Strong analytical skills and comfort with Excel or Sheets and BI tools.
Experience with GA4 or Adobe Analytics.
Understanding of conversion tracking, value-based bidding, and how conversion signals affect bid algorithms.
Understanding of the company’s products, target market, and competitors.
Clear written communication and ability to turn data into concise takeaways.
Curiosity about SEO and AI search visibility (AEO), and willingness to learn both channels.
Bias for action and a high standard for accuracy, including catching errors before others do.
Understands and displays Enova’s values.

Nice To Haves

Experience with a search management platform such as Search Ads 360 or Marin.
SQL skills.

Responsibilities

Own campaign optimization in Google Ads and Microsoft Ads, including bids, budgets, keywords and negatives, ad copy, and audiences within established guardrails, while managing to forecast targets.
Provide day-to-day paid search support, including campaign builds and launches and ad copy and keyword updates, as prioritized by the Sr. Associate.
Monitor pacing, query quality, and efficiency daily; escalate performance deterioration with supporting data and an initial hypothesis; and develop insights from search term, auction, and conversion data to shape the optimization roadmap.
Design, launch, and monitor tests across ad copy, keyword structure, and bidding, and document the results.
Build and maintain SEM reporting and dashboards for twice-monthly CMO and leadership reviews, and summarize results accurately, concisely, and on time.
Validate conversion and value signals sent to Google for the value-based bidding model, and flag data issues to Marketing Analytics and the Data Scientist.
Support SEO and AI search (AEO) work as capacity and priorities allow, including pulling organic and AEO data for the holistic search view, tracking SEO agency deliverables, and building working knowledge of both channels.
Route new ad copy and claims through Legal and Compliance review and keep paid landing-page usage compliant.

Benefits

Health, dental, and vision insurance, including mental health benefits.
401(k) matching plus a Roth option for U.S.-based employees.
PTO and paid holidays.
Sabbatical program for eligible roles.
Summer hours for eligible roles.
Paid parental leave.
DEI groups, including B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova.
Employee recognition and rewards program.
Charitable matching and a paid volunteer day.
Additional compensation may include a bonus and restricted stock units.
Hybrid schedule with remote flexibility on Mondays and Fridays.