Paid Search Analyst

Pillar4 Media • Charlotte, NC

1d

About The Position

Pillar4 Media is seeking a Paid Search Analyst to join its Paid Media team. The role works closely with senior leadership and team members to manage the paid media funnel, from analyzing inputs and implementing tests to generating results. The analyst will create value through existing paid media channels and help identify and lead expansion into new channels.

The Paid Search Analyst will analyze and optimize paid accounts across multiple platforms, including Google Ads, Microsoft Ads, programmatic display, and remarketing. The role includes keyword-level profitability analysis, optimization of automated bidding strategies, creative testing, and profitable account expansion. The analyst will evaluate and launch new paid media channels, monitor results, and make timely, data-informed decisions in collaboration with senior leadership.

The position is responsible for paid media performance measurement and reporting, and for making proactive decisions to drive profitable conversion growth. The analyst will also work with the CRO team to develop and launch data-driven experiences that improve multiple website properties. The role reports to the Director, Paid Media.

Requirements

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role.
• 1–2 years of experience in paid media execution and digital analytics.
• Deep understanding of digital marketing principles, including bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation.
• Experience applying data insights to business decisions.
• Track record of meeting and exceeding performance targets.
• Openness to feedback and collaboration.
• Strong communication skills, including the ability to build relationships with external stakeholders, report to internal stakeholders, and foster team alignment.
• Alignment with Pillar4's culture and values.
• Entrepreneurial spirit; driven, agile, goal-oriented, and willing to take on challenges.

Responsibilities

• Analyze and optimize paid accounts across multiple platforms.
• Execute campaigns across Google Ads, Microsoft Ads, programmatic display, and remarketing.
• Conduct keyword-level profitability analysis and optimize automated bidding strategies.
• Manage creative testing and drive profitable account expansion.
• Evaluate, test, and launch new paid media channels in collaboration with senior leadership.
• Monitor channel performance and make informed decisions quickly.
• Own paid media performance metrics and reporting, making data-driven decisions to drive profitable conversion growth.
• Collaborate with the CRO team to develop and launch data-driven experiences that optimize website properties.

Benefits

• Competitive benefits, including health insurance and 401k.
• Monthly wellness stipend that can be used for house cleaning, gym membership, grocery delivery, or massages.
• Cell phone reimbursement.
• Base salary and performance-based bonus commensurate with experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level