Senior Paid Search Specialist

Karsh Hagan Madden • ,

1d • $55,000 - $63,000 • Remote

About The Position

Karsh Hagan Madden (KHM), an independent marketing agency formed through the merger of Karsh Hagan and Madden Media, is seeking a Senior Paid Search Specialist / Media Buyer to lead and scale its search engine marketing and Google ecosystem portfolio. The role focuses on destination marketing accounts and includes end-to-end strategy, setup, execution, and optimization for Google Search, Performance Max, Demand Gen, YouTube, and Display campaigns. Google Ads is the primary platform, with additional support for secondary self-serve platforms such as Meta, Microsoft/Bing Ads, and Pinterest, as well as integrated performance media campaigns.

The position combines campaign performance management with technical tracking responsibilities, including conversion tracking, GA4/GCM, campaign structure, budget pacing, and client reporting. The role may require occasional travel, approximately once per year, for company meetings, team collaboration, or other business-related events. KHM describes a collaborative culture focused on mentorship, professional development, curiosity, and meaningful work. Visa sponsorship and relocation services are not offered.

Requirements

• At least 3 years of direct hands-on experience running large-scale, performance-driven Google Ads campaigns in an agency or high-growth environment.
• Deep expertise in Google Ads Manager, Search, Performance Max, Demand Gen, YouTube, Google Tag Manager (GTM), and GA4.
• Advanced proficiency in Excel or Google Sheets, including pivot tables, formulas, and formatting, and proficiency with data visualization tools.
• Ability to diagnose underperforming campaigns, including low CTR, high CPA, and low Quality Score, and implement effective fixes.
• Strong organizational skills and attention to detail while managing competing deadlines.
• Strong communication skills and comfort presenting technical insights to non-technical stakeholders.
• Ability to collaborate across multi-channel media teams and serve as a paid search subject matter expert.

Nice To Haves

• Google Ads Certifications are preferred.
• Familiarity with Microsoft Ads, Meta Ads Manager, or programmatic/DSP platforms.
• Experience with secondary self-serve platforms such as Meta, Microsoft/Bing Ads, Pinterest, or LinkedIn.

Responsibilities

• Own strategy, campaign builds, keyword research, ad copywriting, bid management, and ongoing optimization for Google Ads (Search, Performance Max, Demand Gen, and YouTube) and Microsoft/Bing Ads.
• Monitor Google Search and digital media accounts daily, optimizing Quality Scores, search impression share, ad strength, negative keywords, and audience targeting to achieve client KPIs.
• Partner with AdOps to ensure conversion tracking, pixel implementation, GA4 integration, and campaign alignment.
• Manage and track monthly ad spend across accounts to maintain accurate pacing and full budget utilization without over- or underspending.
• Execute secondary self-serve media buys across Meta, Pinterest, LinkedIn, or programmatic platforms as needed for integrated campaigns.
• Turn performance metrics into strategic narratives for monthly client reporting and quarterly strategy reviews.
• Guide digital and junior media buyers on paid search best practices.
• Test emerging Google Ads features, including AI-driven assets, script automation, and new campaign types.

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support employees and their families.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• Tools and technology needed to do the work.
• Mentorship, professional development, and meaningful new challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed