Senior Associate, Paid Search

dentsu•Fort Worth, TX
•$62,100 - $70,000•Hybrid

About The Position

Dentsu is seeking a Senior Associate, Paid Search, to report to the Senior Manager, Paid Search. The role supports client teams by building and executing large-scale campaigns and tests across platforms such as Google and Bing. The Senior Associate provides timely reporting, insights, and project support within budget plans, and contributes to client calls by presenting information and asking questions. The position combines campaign management and optimization with reporting, media planning support, and collaboration across client teams and channels. Employees within commuting distance of a hub office are expected to work in person three days per week, except Los Angeles employees, who are expected to work in person two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs. Employees may need to attend an office to meet company or client needs.

Requirements

  • At least 1 year of experience in Paid Search.
  • Solid analytical and problem-solving skills, including comfort working with data to draw insights.
  • Familiarity with Excel or Google Sheets, such as pivot tables, basic formulas, and vlookups.
  • Clear verbal and written communication skills.
  • Detail-oriented, with strong organizational and time-management abilities.
  • Ability to learn new tools and platforms quickly in a fast-paced environment.
  • Self-starter attitude and collaborative mindset.

Nice To Haves

  • Digital marketing experience.
  • Bachelor's degree preferred.

Responsibilities

  • Manage ongoing campaign optimization to meet goals, including daily budget management, bid management, reporting, keyword and targeting strategies, and performance-based campaign revisions.
  • Execute retail and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and budget pacing.
  • Assist with media plan creation, from visual aids to detailed descriptions of partners and strategy.
  • Interpret performance reports and provide actionable insights and analysis.
  • Ensure campaigns follow agreed-upon best-practice guidelines.
  • Assist with and attend internal and external weekly calls and meetings with clients and vendors.
  • Collaborate across the client team and channels.
  • Contribute to client calls by presenting information and asking questions.
  • Deliver reporting, insights, and projects in a timely manner and within budget plans.

Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Short-term disability insurance
  • Long-term disability insurance
  • 401(k)
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
  • Leave benefits pursuant to applicable state and local laws, including the Colorado Healthy Families and Workplaces Act, in accordance with company plans and policies.
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