Senior Associate, Paid Search

WPP Media•Chicago, IL

1d•$45,000 - $90,000•Hybrid

About The Position

As a Senior Associate, Paid Search at WPP Media, you will manage campaign execution for clients, taking increased responsibility and accountability for execution and gaining further client-facing exposure. You will mentor junior teammates and serve as a steward of the internal search planning process, providing tactical recommendations to senior search teammates, digital team members, and clients. WPP Media is WPP’s AI-driven media operating unit, combining media, data, and partnerships to help clients deliver creative personalisation at scale. The company describes its culture as inclusive and supportive, with opportunities for employees to build professional connections and develop their skills. This role follows a hybrid approach, with teams in the office around four days per week; candidates needing accommodations or flexibility should discuss this with the hiring team.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 1 year of practical experience running paid search campaigns.
Hands-on experience planning and buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
In-depth understanding of pay-per-click (PPC) campaign management and optimization practices.
Proficiency in Microsoft Excel.
Excellent verbal and written communication skills.
Exceptional organizational skills, multitasking capabilities, and attention to detail.

Nice To Haves

Knowledge of third-party platforms such as Kenshoo, Marin, or DoubleClick, or analytics tools such as Adobe Omniture.

Responsibilities

Manage the day-to-day search plan, including oversight of bid recommendations, execution details, budgets, and accounting.
Develop initial keyword lists based on identified brand territory for the Search Manager’s review, using industry, proprietary, and agency tools.
Run regular search reports to identify new keywords and creative text ad opportunities and monitor pacing and overall spend.
Write initial drafts of creative text ads based on briefing materials, website content, and client direction.
Traffic, upload, and quality-assure keywords using the Bid Management Tool process.
Keep up to date with changes to search tools and user interfaces, including AdWords, Bing, bid management platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, and AdGooroo.
Train Associates and oversee their deliverables.
Provide tactical recommendations to senior search teammates, digital team members, and clients.
Mentor junior teammates.