Senior Associate, Paid Search

dentsu•Detroit, NY

3d•Hybrid

About The Position

Dentsu is seeking a Senior Associate, Paid Search, to report to the Senior Manager, Paid Search. The role supports client teams by building and executing large-scale paid search campaigns and tests across platforms such as Google and Bing. The Senior Associate will manage campaign performance, provide reporting and actionable insights, contribute to client calls, and complete projects on time and within budget. The position is permanent and full-time. It is based in New York; employees within commuting distance of a hub office are expected to work in-office three days per week, except employees based in Los Angeles, who are expected in-office two days per week. Those outside a commutable range may be designated remote depending on the role and business needs. Employees are expected to be flexible to attend an office when company or client needs require it.

Requirements

At least 1 year of experience in Paid Search.
Solid analytical and problem-solving skills, including comfort working with data to draw insights.
Familiarity with Excel or Google Sheets, such as pivot tables, basic formulas, and vlookups.
Clear verbal and written communication skills.
Detail-oriented, with strong organizational and time-management abilities.
Ability to learn new tools and platforms quickly in a fast-paced environment.
Self-starter attitude and collaborative mindset.

Nice To Haves

Digital marketing experience.
Bachelor's degree preferred.

Responsibilities

Manage ongoing optimization to meet campaign goals, including daily budget management, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and client goals.
Execute retail and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development, and budget pacing.
Assist with media plan creation, from visual aids to detailed descriptions of partners and strategy.
Interpret performance reports and provide actionable insights and analysis.
Ensure campaigns follow agreed-upon best-practice guidelines.
Assist with and attend internal and external weekly calls and meetings with clients and vendors.
Collaborate across client teams and channels.
Contribute to client calls by presenting information and asking questions.
Deliver reporting, insights, and projects in a timely manner and within budget plans.