Senior Director, Paid Search

Adelphi Group•New York, NY

2d•$120,000 - $230,000•Hybrid

About The Position

The Senior Director, Paid Search provides strategic leadership and oversight for the paid search team, developing thought leadership, representing the team internally and externally, and managing search programs to meet or exceed client goals. The role requires ownership of team education and task completion, attention to detail, and a process-oriented approach to identifying gaps in account management and implementing stronger processes. The Senior Director ensures teams understand clients’ businesses and relevant market factors, recommends adjustments or expansion of search programs, fosters collaboration across paid search leads, and brings opportunities such as beta tests and industry insights to clients. The role leads strategic planning, data analysis, campaign execution, team development, client communication, financial management, testing, and process improvement. It also supports business growth, establishes effective pathways for paid search execution with Omnicom Media Group’s Center of Excellence, shares case studies and award-worthy work, and guides internal teams based on agency vendor discussions with Google and Bing. The Senior Director must be able to prioritize complex paid search programs involving multiple accounts and thousands of keywords. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs additional in-office days. The listed salary range is $120,000–$230,000.

Requirements

Relevant post-secondary education, training, or equivalent experience.
At least 10 years of relevant paid search experience.
At least 6 years managing junior team members.
In-depth understanding of paid search campaign management and optimization best practices.
Strong knowledge of social, search in social environments, generative AI, programmatic, and other online advertising channels.
Hands-on experience with Google Ads and Microsoft Ads.
Hands-on experience with bid management tools such as SA360, Skai, or Marin.
Hands-on experience with Adobe Analytics or Google Analytics.
Experience troubleshooting site tags.
Strong analytical skills and ability to use data to inform decisions.
Proactive self-starter comfortable in a fast-paced, results-oriented agency environment.
Experience with multiple AI buying agents, such as Google and Bing Performance Max.
Advanced use of scripts.
Collaborative team player committed to training, cross-functional collaboration, and communication.
Strong program management and organizational skills, including managing multiple projects, deadlines, and priorities.
Excellent written and verbal storytelling skills.
Experience leading and managing teams, with a proven ability to develop and mentor talent.
Test, learn, and scale mindset.

Nice To Haves

Google Ads Search Certification.
Microsoft Ads Certification.
Google Search Ads 360 Certification.
AI Powered Shopping Ads Certification.
Google Analytics Certification.
AI Powered Performance Ads certification.

Responsibilities

Develop and implement long-term paid search execution plans aligned with client business objectives, and track KPIs.
Analyze paid search data, develop insights connected to client goals, and recommend actionable next steps.
Lead and manage search professionals, assign work, track progress, ensure consistent campaign execution, and train and mentor junior team members.
Present strategic and tactical plans to clients, staff, and internal teams; build client relationships and maintain open communication.
Oversee campaign forecasting, budgeting, and pacing, allocate resources efficiently, and optimize performance within budget constraints.
Use business and client knowledge to identify campaign expansion and growth opportunities.
Support the strategic vision for paid search asset creation using a test, learn, and scale approach.
Collaborate with broader investment and strategic leadership and other paid search leads.
Drive platform-execution best practices and produce points of view.
Ensure testing plans are implemented and work with the Associate Director on test development.
Identify workflow improvements and streamline team processes.
Serve as the escalation point for day-to-day issues and challenges.
Present new ideas and approaches to client teams, including upsell opportunities involving third-party technology vendors or internal PHD technologies such as Omni or SEO/SEM integration.
Work with the Omnicom Media Group Center of Excellence to define effective paid search execution pathways for teams.
Distribute effective approaches and new tests to the wider internal team, submit client work for industry awards, and highlight team achievements.
Use discussions with Google and Bing to guide internal teams on improving Optiscore and account quality scores, adopting new features and betas, and innovating to maximize results.
Prioritize work across complex paid search structures spanning multiple accounts and thousands of keywords.