Associate Director, Paid Search

January Digital•New York, NY

1d•$110,500 - $135,000•Hybrid

About The Position

January Digital is seeking an Associate Director for its agency team. The role calls for deep knowledge of the digital media landscape and hands-on experience across multiple channels. The Associate Director will help shape clients’ digital media strategies in line with their business objectives and serve as a primary strategic partner, guiding current and future media planning and opportunities. Internally, the role manages a team and is accountable for functions within the agency team. January Digital describes itself as an AI-enabled marketing agency and seeks candidates with proven AI skills, including developing and refining AI inputs, using relevant tools effectively, and applying AI to business challenges responsibly. The company supports employee well-being through its Well Works program and community impact through its Good Works philanthropy program. The position is currently in a hybrid work environment, with offices in New York City and Dallas. The base salary range for the role in New York City is $110,500 to $135,000, with compensation depending on factors including qualifications, experience, skillset, and work location.

Requirements

At least 7 years of experience managing paid media across digital channels.
Experience with paid search is required; experience with organic search, social, display, programmatic, and video is preferred.
At least 3 years of experience managing teams, with demonstrated leadership ability.
Ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients.
Strong project management skills, including the ability to prioritize and manage multiple tasks while meeting deadlines.
Understanding and demonstrated experience with performance media principles, including improving ROAS, maximizing lead generation, and marketing subscription-based programs.
Analytical mindset and ability to troubleshoot issues and identify improvements that support client retention.
Strong collaboration skills and ability to work as a team player.
Positive, can-do attitude and willingness to take on tasks of varying sizes.
Interest in digital marketing trends and motivation to deliver best-in-class client programs.
Consistently demonstrate behavior aligned with January Digital’s core traits.
Proven AI skills, including developing and refining AI inputs, effective use of key tools, and applying AI to business challenges responsibly.

Nice To Haves

Experience working with creative and development teams to produce and iterate digital assets.
Experience in social, display, programmatic, and video media channels.

Responsibilities

Advance clients’ strategic objectives through meaningful thought leadership.
Develop a deep understanding of each client’s business and use data to guide growth opportunities and demonstrate the agency’s strategic value.
Build client trust by managing team deliverables, setting priorities, and overseeing multi-channel marketing campaign activation.
Lead strategic external relationship development across clients and identify optimal vendor partnerships.
Lead account strategy by developing and managing long-term goals and client growth opportunities.
Own complex deliverables, including quarterly business reviews and annual multi-channel budget planning.
Manage client communication needs across the team and strive to exceed client service expectations.
Lead, train, and support team members, fostering growth and development.
Identify industry changes, emerging trends, and technology innovations; provide informed recommendations and proactively propose client solutions.
Collaborate internally across teams to advance agency development and new business opportunities.
Work with senior leadership to solve company challenges and contribute to company growth goals.