Senior Associate, Paid Search

WPP Media•New York, NY

5h•$45,000 - $90,000•Hybrid

About The Position

As a Senior Associate, Paid Search, you will manage the campaign execution process for clients. The role carries increased responsibility and accountability for campaign execution, provides further exposure to client-facing opportunities, and includes mentoring junior teammates. You will steward the internal search planning process and provide tactical recommendations to senior search teammates, digital team members, and clients. WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. The company describes its work as connected through WPP Open and powered by Open Intelligence, helping clients understand where, how, and why media investments are working. The position follows a hybrid approach, with teams in the office around four days a week. The listed US base salary range is $45,000–$90,000 USD; individual compensation varies based on job-related factors.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 1 year of practical experience running paid search campaigns.
Hands-on experience planning and buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
In-depth understanding of pay-per-click (PPC) campaign management and optimization practices.
Proficiency in Microsoft Excel.
Excellent verbal and written communication skills.
Exceptional organizational skills, multitasking capabilities, and attention to detail.

Nice To Haves

Knowledge of third-party platforms such as Kenshoo, Marin, or DoubleClick, or analytics tools such as Adobe Omniture.

Responsibilities

Manage the day-to-day search plan, including oversight of bid recommendations, execution details, budgets, and accounting.
Develop initial keyword lists based on identified brand territory for the Search Manager’s review, using industry, proprietary, and agency tools.
Run regular search reports to identify new keywords and creative text ads and monitor pacing and overall spend.
Write initial drafts of ad creative text based on briefing materials, website content, and client direction.
Traffic, upload, and QA keywords using the Bid Management Tool process.
Keep current with updates to search tools and user interfaces.
Train Associates and oversee their deliverables.
Mentor junior teammates and provide tactical recommendations to senior search teammates, digital team members, and clients.