Senior Associate, Paid Search

WPP Media•Chicago, IL

1d•Hybrid

About The Position

As a Senior Associate, Paid Search, you will manage paid search campaign execution for clients, with increased responsibility and accountability for campaign execution and opportunities to work directly with clients. You will mentor junior teammates, steward the internal search planning process, and provide tactical recommendations to senior search teammates, digital team members, and clients.

Requirements

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience.
At least 1 year of practical experience running paid search campaigns.
Hands-on experience planning and buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds.
In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
Proficiency in Microsoft Excel.
Excellent verbal and written skills, exceptional organizational skills, multitasking capabilities, and attention to detail.

Nice To Haves

Knowledge of third-party platforms such as Kenshoo, Marin, or DoubleClick, or analytics tools such as Adobe Omniture.

Responsibilities

Manage the day-to-day search plan, including oversight of bid recommendations, execution details, budgets, and accounting.
Develop initial keyword lists using identified brand territory for the Search Manager’s review, using industry, proprietary, and agency tools.
Run search reports regularly to identify new keywords, creative text ads, pacing, and overall spend.
Draft ad creative text based on briefing materials, website content, and client direction.
Traffic, upload, and quality-assure keywords using the Bid Management Tool process.
Stay current on updates to search tools and user interfaces, including AdWords, Bing, bid management platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, and AdGooroo.
Train Associates and oversee their deliverables.
Provide tactical recommendations to senior search teammates, digital team members, and clients.