Senior Paid Marketing Manager

Ashby • ,

1d • $145,000 - $200,000

About The Position

Ashby is hiring a Senior Paid Marketing Manager to build and scale its paid marketing program. The role owns strategy and hands-on execution across LinkedIn, Meta, and Google Search, with expansion into YouTube and other channels. The manager will use Ashby’s established brand, content, customer proof, product differentiation, creative support, and monthly budget in the hundreds of thousands of dollars to create qualified pipeline while strengthening the brand.

This is a hands-on individual contributor role combining paid media expertise, creative judgment, analytical rigor, measurement ownership, and cross-functional collaboration. The manager will develop campaign hypotheses and concepts, write ad copy, brief creative, shape landing-page tests, manage budgets, and run experiments from initial idea through analysis and optimization. They will partner with design, content, product marketing, sales, lifecycle, ABM, and RevOps to connect paid campaigns to buyer needs and the customer journey.

The role also emphasizes using AI, agents, and automation to improve research, creative iteration, campaign operations, and analysis. The manager will establish useful performance reporting, assess incrementality and attribution limitations, and make clear investment recommendations based on qualified reach, conversion, pipeline contribution, and efficiency. In the first six months, they will improve LinkedIn, build and scale Meta, expand Google Search, launch YouTube, evaluate other channels, and create a stronger operating system for paid.

Ashby values ownership, clear communication, thoughtful collaboration, sound judgment, and continual improvement. The company aims to work without unnecessary process, management layers, or excessive meetings. The job posting also states that Ashby is an equal opportunity employer committed to a diverse and inclusive workforce, and that AI-driven tools may assist with recruitment screening, assessment, and selection.

Requirements

• Deep, hands-on expertise in LinkedIn, Meta, and Google Ads, including campaign structure and optimization.
• Demonstrated ability to explain how paid media decisions influenced qualified pipeline.
• Personally built and scaled paid programs in sales-led B2B SaaS.
• Willingness and ability to execute directly, including developing creative, running experiments, investigating performance, and solving problems without relying on an agency for core work.
• Analytical rigor and creative judgment, with the ability to connect campaign decisions to buyer quality and pipeline while protecting the brand.
• Demonstrated use of AI tools, agents, or automation to improve work output, with critical evaluation and development of repeatable workflows.
• Ability to work with CRM data, establish performance reporting, investigate attribution limitations, improve measurement, own budgets, and explain investment reallocations.
• Strong cross-functional collaboration with sales, design, content, product marketing, and RevOps.
• Ability to seek out context, share learnings, and consider the broader customer experience beyond the paid channel.

Nice To Haves

• Experience with YouTube, display, and programmatic advertising.
• Familiarity with HubSpot.
• Familiarity with measurement platforms such as Dreamdata.

Responsibilities

• Build and scale the paid program across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels where appropriate.
• Prioritize audiences, develop campaign hypotheses, manage budgets, and turn successful experiments into repeatable sources of qualified pipeline.
• Develop campaign concepts and ad copy, brief creative, shape landing-page tests, and collaborate with design, content, and product marketing.
• Run a disciplined testing cadence across audiences, creative, offers, and conversion paths; decide when to scale, iterate, or stop.
• Build and evaluate AI-, agent-, and automation-enabled workflows for research, creative iteration, campaign operations, and analysis.
• Own paid measurement in partnership with RevOps, including reporting on qualified reach, conversion, pipeline contribution, and efficiency.
• Develop ways to assess incrementality, work with imperfect attribution, and translate performance data into investment recommendations.
• Partner with sales, lifecycle, and ABM to understand opportunity quality and paid influence across the buyer journey.
• Adapt campaign messaging and investment to customer segments and markets.
• Take ownership of LinkedIn and improve qualified reach, creative, and progression into pipeline.
• Establish Meta creative testing, landing pages, and follow-up processes; expand Google Search and launch YouTube.
• Evaluate additional channels and establish a stronger operating system for paid, including AI-enabled workflows and investment allocation.

Benefits

• Competitive salary and equity.
• Ten-year exercise window for stock options.
• Unlimited PTO, with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US; the company plans to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget.
• $100 per month education budget, with more expensive items such as conferences covered with manager approval.
• For US employees, health insurance for employees and dependents with all premiums covered by Ashby.
• For US employees, 401(k) match.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed