Senior paid marketing manager

WRITER•San Francisco, CA

8d•$157,000 - $185,000

About The Position

WRITER is seeking a Senior Paid Marketing Manager to lead paid media programs. The role uses AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and support for enterprise sales cycles. The manager works cross-functionally with the marketing team to align paid programs with the broader marketing strategy. The ideal candidate brings a strategic, data-driven approach and deep expertise in full-funnel performance marketing, along with validated perspectives on digital planning, media execution, ad operations, and stakeholder management. This position reports to the Director of Lifecycle Marketing.

Requirements

At least 5 years of paid marketing experience, including ABM and enterprise-focused campaigns.
Experience using AI to personalize or scale marketing programs.
Strong understanding of enterprise sales cycles and how paid media supports them.
Experience working cross-functionally with marketing, sales, and product teams.
Proficiency with major ad platforms, including Google Ads, LinkedIn, and Meta.
Strong analytical skills, including the ability to use campaign data to make budget and targeting decisions.
Clear communication across marketing, sales, and product, with the ability to keep stakeholders aligned on goals and results.

Responsibilities

Build and manage paid marketing programs across social, search, and display channels.
Use AI tools to personalize campaigns and scale them efficiently.
Develop and execute account-based marketing strategies targeting enterprise accounts.
Partner with sales to support long enterprise sales cycles.
Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives.
Set up and optimize targeting, bidding, and budget allocation.
Analyze campaign performance and report on ROI, pipeline, and revenue impact.
Manage agency and vendor relationships.

Benefits

Generous PTO and company holidays.
Medical, dental, and vision coverage for the employee and family.
16 weeks of paid parental leave for all parents.
Fertility and family planning support.
Early-detection cancer testing through Galleri.
Flexible spending account and dependent FSA options.
Health savings account for eligible plans, with a company contribution.
Annual wellness stipend for expenses such as gym, massage or chiropractic care, and personal training.
Annual learning and development stipend.
Company-wide and team off-sites.
Competitive compensation.
Company stock options.
401(k).