Senior National Account Manager, Regional Broker Accounts

Opella•Morristown, TN
•$127,500 - $184,167•Remote

About The Position

Opella is seeking a Senior National Account Manager to lead broker relationships and regional retail accounts, advancing brand growth and performance. The role translates national strategies into regional plans and drives distribution, merchandising, promotional execution, revenue, and profitability. It involves building partnerships, leading customer planning and reviews, using data to identify opportunities and risks, and equipping brokers to execute effectively. The position also calls for a collaborative, challenger-minded leader who supports talent development and contributes to a culture of belonging, recognition, and impact. The role is US remote and requires travel averaging approximately one to two times per month.

Requirements

  • Bachelor’s degree required.
  • At least 5 years of CPG sales experience.
  • Ability to drive growth and profitability across broker networks and regional grocery accounts.
  • Ability to lead joint business planning, category initiatives, and data-driven performance analysis.
  • Strong communication and negotiation skills to influence cross-functional teams and external partners.
  • Collaborative, organized, and results-driven approach in fast-paced environments.
  • Ability to travel an average of approximately one to two times per month.

Nice To Haves

  • MBA preferred.
  • Experience in OTC, healthcare, or personal care preferred.

Responsibilities

  • Manage broker relationships and retail accounts to achieve distribution, merchandising, and promotional goals.
  • Build strong partnerships and conduct regular business reviews to drive performance and accountability.
  • Translate national strategies into regional plans, identifying opportunities for growth, innovation, and expanded distribution.
  • Lead joint business planning, category reviews, and customer engagements using data-driven insights.
  • Leverage syndicated data and monitor competitive trends to identify risks and opportunities.
  • Own account P&L, including trade investment, forecasting, and delivery of revenue and profitability targets.
  • Collaborate cross-functionally and equip brokers with tools, training, and clear execution priorities.
  • Mentor and uplift emerging talent.
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