Senior Media Planning Specialist

We are seeking a media expert with a strong background in all channels and a passion for strategic thinking. The ideal candidate will have the ability to translate big ideas into practical applications and a continuous desire to learn. As a creative and innovative leader, you will collaborate with strategy and creative teams to elevate go-to-market strategies and stay ahead of emerging media and technologies. This role will involve managing media planning work, developing strategic recommendations, maintaining relationships with media vendors, and optimizing campaigns for maximum performance.

• Manages day-to-day media planning work for core client set
• Leads the development of strategic and tactical media recommendations for clients
• Acts as the leading media voice in client conversations, providing proactive guidance and problem-solving
• Utilizes key media planning tools and applies them effectively
• Works closely with other facets of the Media Team to evaluate audience, geographic, and media vendor information for media plan recommendations
• Prepares non-media projects and recommendations such as competitive reviews and target audience profiles
• Maintains positive relationships with media vendor partners and stays updated on marketplace trends
• Collaborates with the Media Buying team to ensure flawless implementation of media recommendations
• Demonstrates a complete understanding of client industry/business and stays familiar with client history and procedures
• Brings new and exciting ideas to the team and motivates other members
• Identifies opportunities to be a thought-leader for clients and prospects
• Optimizes active campaigns to maximize performance
• Updates Director on current account status and elevates any issues in a timely manner
• Reviews reporting dashboards to identify key performance insights and presents them to clients
• Evaluates current Planning resources and proposes additional tools needed to stay on top of trends and deliver strong recommendations
• Creates and reviews media authorizations for campaign accuracy and flawless execution
• Evaluates current processes, workflows, and resources and communicates any additional needs or issues to the Director
• Stays current on media trends and opportunities in the industry.

• Manages day-to-day of all media planning work for core client set
• Leads the development of strategic and tactical media recommendations for clients, as well as the development of the media flowchart
• Leading media voice in all client conversations, providing proactive guidance and problem solving as needed
• Has thorough knowledge of key media planning tools, and understands how/where to apply them
• Works closely with other facets of the Media Team to evaluate all audience, geographic, and media vendor information necessary to develop the media plan recommendation that best delivers upon our client goals and objectives
• Ability to identify the need for and prepare non-media projects and recommendations, including but not limited to competitive reviews, target audience profiles, geographic analyses, etc
• Maintains a positive rapport with media vendor partners, keeping up to date with the latest trends in the marketplace
• Works closely with the Media Buying team to ensure flawless implementation of all approved media recommendations
• Demonstrates a complete understanding of a client industry / business, maintaining familiarity with the history, present organization and procedures of the client, as well as conditions of the industry
• Provides an energy level that brings new and exciting ideas, motivating other team members
• Identifies opportunities to be a thought-leader for clients and prospects, whether through the proactive development of content or client recommendations
• Keeps a pulse on all active campaigns, identifying opportunities to optimize the campaigns to maximize performance
• Updates Director on status of current accounts on an ongoing basis and elevates and issues in a timely manner
• Reviews all reporting dashboards to identify key performance insights and is integral in presentations to clients on an ongoing basis
• Evaluates current Planning resources and proactively brings proposals to the Director for any additional tools needed to stay on top of current trends and to ensure we are delivering strong strategic recommendations to our clients
• Creates & reviews all media authorizations to ensure campaign accuracy and flawless execution
• Helps evaluate current processes, workflows and resources and is responsible for elevating to the Director when there are any additional needs or issues
• Stays current on all media trends and opportunities in the industry
• Bachelor's degree or equivalent in a relevant field (not specified)

• Ongoing basis review and issue elevation
• Key performance insights identification
• Presentation to clients
• Evaluation of current planning resources
• Proposal for additional tools
• Campaign accuracy and flawless execution
• Evaluation of current processes, workflows, and resources
• Stay current on media trends and opportunities
• Bachelor's degree or equivalent in a related field
• 4 or more years of media planning experience required
• Experience in working on health care clients preferred
• Ability to apply a strategic filter to solve client challenges
• Strong knowledge of traditional media channels
• Understanding of digital media preferred
• Ability to think critically and apply a strategic approach
• Ability to work effectively with internal teams and business groups
• Ability to communicate effectively within a team environment
• Passion for media and advertising
• Strong organizational and mathematical skills
• Ability to multi-task and deliver work on-time
• Prepared for a fast-paced environment and comfortable making decisions
• Experience with media software tools (MRI-Simmons, Kantar, Nielsen, MediaTools)