AMS Senior Media Planning Associate
About The Position
The Senior Media Planning Associate helps deliver data-driven digital advertising across the Americas, including the US, Canada and Latin America. The role guides campaign strategy and execution, supports investment decisions, and leads campaign management by bringing cross-functional teams together to create cohesive media plans aligned with brand and commercial goals. The position supports the LEGO Group’s media strategy and campaign management across the region, connecting regional activity with wider brand and business priorities. It champions consumer-focused planning and buying, balances long-term brand equity with immediate campaign performance, helps ensure media investments follow global standards, and provides paid-media guidance to internal and external partners. The role also explores developments in artificial intelligence, retail media and third-party cookies, translating emerging opportunities into practical improvements in campaign strategy and execution. The associate works with leadership, brand managers, internal teams and external partners to create a consistent, consumer-focused media approach across the Americas and deliver campaigns that connect with audiences and meet business goals. The position follows a hybrid work model that offers the option to work from home up to two days per week, as applicable to the role and team. The workplace is the office, store or factory specified in the advert. No relocation assistance is offered.
Requirements
- Experience planning media for key campaigns from initial planning through execution.
- Experience managing campaign planning and execution across an integrated mix of paid media channels.
- Experience delivering digital and programmatic advertising campaigns that support brand and commercial objectives.
- Experience applying evolving privacy and regulatory requirements to digital and programmatic media planning and campaign execution.
Nice To Haves
- Experience designing integrated media plans that show how channels work together across the consumer journey.
- Experience building media plans that support both immediate campaign performance and long-term brand growth.
- Experience using The Trade Desk, Amazon DSP, and DV360 to plan or execute digital media campaigns.
Responsibilities
- Support the LEGO Group’s media strategy and campaign management across the US, Canada and Latin America, connecting regional activity with wider brand and business priorities.
- Champion consumer-focused media planning and buying, using data to balance long-term brand equity with immediate campaign performance.
- Help ensure media investments follow global standards and deliver meaningful returns.
- Provide paid-media guidance to leadership, brand managers, and other internal and external partners.
- Explore developments in artificial intelligence, retail media, and the changing use of third-party cookies.
- Translate emerging opportunities into practical improvements across campaign strategy and execution.
- Work with leadership, brand managers, internal teams, and external partners to turn strategy into campaigns that connect with audiences and deliver against business goals.
Benefits
- Enhanced paid family care leave.
- Life and disability insurance.
- Access to the Headspace App and wellbeing initiatives and programs.
- Colleague discount, available from day one.
- Bonus scheme when goals are reached and if eligible.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
