Associate Media Planning Manager

Publix•Lakeland, FL

6d•$66,456 - $91,520

About The Position

The Associate Media Planning Manager supports the development and management of multiple approved, lower-complexity media plans. These plans have substantial multimillion-dollar annual budgets and may coordinate simultaneous activity across television, radio, print, digital, social media, and influencer partnerships. The role selects effective combinations of media channels, platforms, and advertising formats to reach target audiences and achieve marketing goals. The position aligns marketing objectives with data-driven tactics, optimizes media performance by identifying improvement opportunities, and promotes efficient budget utilization to drive positive return on investment for key campaigns.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or Business Administration, or equivalent experience; alternatively, an equivalent combination of formal training or certification and professional work experience demonstrating the prerequisite competence.
One year of media planning or related experience, including scheduling media, flighting, tracking audiences, and/or tracking media-plan performance.
Basic knowledge of marketing principles and media planning.
Familiarity with digital and social media analytics to assist with campaign performance analysis.
Basic knowledge of campaign performance, campaign KPIs, and campaign optimization opportunities.
Familiarity with flowcharts, calendars, and scheduling tools to ensure proper media execution.
Detail-oriented.
Strong relationship-building skills.
Effective time-management skills.
Ability to be flexible and adapt to change.
Strong verbal and written communication skills.
Basic knowledge of Microsoft Word, Excel, and PowerPoint.

Nice To Haves

Experience in media and retail, including media planning and scheduling.
Basic understanding of budget management and media invoicing or reconciliation processes.
Intermediate knowledge of Microsoft Word, Excel, and PowerPoint.
Knowledge of project management and collaboration tools such as Adobe Workfront, SharePoint, Microsoft Lists, Microsoft Forms, and Microsoft Power Apps.
Knowledge of marketing technology and audience activation platforms such as Salesforce Marketing Cloud and LiveRamp.
Knowledge of data and analytics systems such as Databricks, Snowflake, Microsoft Azure, Alteryx, and Power BI.
Knowledge of audience and consumer research tools such as Kantar, MRI, Mintel, Nielsen Scarborough, ComScore, and Spectra.
Experience with media planning and buying tools such as MediaOcean, Prisma, MediaTools, Vivvix, and MBOX.

Responsibilities

Assist in developing approved, lower-complexity campaign media plans across assigned business lines by analyzing key performance indicators, occasionally using subject matter experts, conducting quality assurance testing, and making informed media decisions in accordance with approved paid media standards.
Manage approved and ad hoc assignments related to campaign media planning.
Review reporting dashboards and analytics reports for relevant campaigns and identify opportunities for improvement.
Resolve escalated customer care issues and craft appropriate responses to ensure customer satisfaction.
Identify and recommend media channels with the highest return on marketing investments to drive positive campaign results.
Manage media scheduling, including meetings, and communicate approved media plans to appropriate internal and external stakeholders.

Benefits

Holiday Bonus in November: 15 hours of pay in the first year of continuous employment, one week’s pay in the second year if still employed through the bonus check issue date, and two weeks’ pay in subsequent years.
Employee stock ownership plan that contributes Publix stock to associates each year at no cost.
Opportunity to purchase additional shares of privately held stock.
401(k) retirement savings plan.
Group health, dental, and vision plans.
Paid Time Off.
Paid Parental Leave.
Short- and long-term disability insurance.
Tuition reimbursement.
Free hot buffet-style lunches at facilities with a cafeteria.