Senior Manager, Media Planning

dentsu•New York, NY

1d•$82,000 - $110,000•Hybrid

About The Position

Dentsu is seeking a Senior Manager of Media Planning with integrated media expertise, including experience in traditional and digital media, to help maintain and grow a large integrated media business. This is a hands-on role and a key point of contact for clients, with day-to-day involvement in a newly expanded account. The Senior Manager will contribute to agency development and growth, including training and new business pitches. The role is responsible for translating communications strategies into media plans and leading the development and implementation of those plans. In partnership with senior leadership, the Senior Manager will help set the strategic direction for the account or assigned division, manage client relationships, and support and develop the media planning group. The position is based in New York and follows Dentsu’s hybrid working approach, with regular in-person collaboration as applicable to the employee’s location and role.

Requirements

At least 4.5 years of communications or media planning experience.
Experience in traditional marketing and current knowledge of traditional media trends and innovations.
Experience in digital marketing or media and current knowledge of digital media trends and innovations.
Proven leadership skills and management experience.
Working knowledge of insights tools such as MRI and Simmons and competitive tools such as Nielsen Ad Intel and/or Kantar Strategy.
Experience with media tools and buying platforms such as DDS, Media Ocean, and Spot Toolkit.
Solid understanding of DFA and other digital media-related tools, such as comScore, eMarketer, and Forrester.

Responsibilities

Ensure media plan output is timely, accurate, and of high quality.
Participate in and help lead strategic media planning and execution; provide advice and counsel to direct reports and junior staff.
Use syndicated, proprietary, and analyst data to guide clients’ marketing goals and inform strategic recommendations.
Work with activation department leads to establish processes and timelines that support flawless execution.
Adopt new techniques and technologies relevant to clients’ media strategies.
Provide insight into existing and emerging media opportunities, informed by awareness of available media services vendors.
Build and maintain trusting, collaborative relationships with clients at appropriate levels.
Represent the client’s perspective when developing or reviewing work, and apply it when giving team feedback and presenting to clients.
Manage effectively up and down the reporting structure.
Share industry information about media, markets, and related dynamics.
Train, motivate, and develop the media planning group.
Prepare and deliver accurate, honest, and timely performance management documents.
Contribute to agency development and growth, including training and new business pitches.