Associate Media Director, Planning

We Are Rosie • Palmetto, GA

1d

About The Position

We’re looking for an Associate Media Director, Planning to support the Media Director in running large-scale, fast-paced advertising campaigns from inception to completion. The role owns day-to-day campaign implementation and management, including publisher-facing execution, troubleshooting, and delivery monitoring, and works closely with the Media Director and broader Media Team to ensure plans are executed on strategy.

Requirements

• 6+ years of relevant experience in digital media planning and/or buying.
• Experience working with direct/managed service partners through an investment/activation or full-service role.
• Working knowledge of media planning, implementation, and performance analysis.
• Ability to thrive in a fast-paced environment while managing multiple projects and competing priorities.
• Ability to thrive in a collaborative environment and solve problems.
• Working knowledge of planning tools such as GlobalWebIndex and comScore, and reporting tools such as Datorama and Tableau.
• Proficiency with Google Workspace or Microsoft Office, including Outlook, Excel, PowerPoint, and Word.

Responsibilities

• Support strategic media activities, including planning, buying, and optimizing across channels.
• Lead campaign implementation and management, including managing and issuing insertion orders with publishers, sharing tags and troubleshooting creative launches, monitoring and troubleshooting pacing and delivery, and confirming and running makegoods.
• Partner with the Media Director to ensure media plans deliver upon agreed strategies and approach.
• Use internal data sources and past performance to inform optimizations and proactively flag issues.
• Track media performance and KPIs, surfacing insights to the Media Director and broader team.
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues.
• Help establish specifications and timelines needed for campaign launch.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed