Media Director, Planning

We Are Rosie • Palmetto, GA

1d • Remote

About The Position

The Media Director, Planning runs large-scale, fast-paced advertising campaigns from inception to completion. The role owns end-to-end strategic media activities—including planning, buying, managing, and optimizing across channels—and works closely with Client/Account Leads and Media Team leadership to ensure media plans deliver on agreed strategies. The position is listed at 40 hours per week, at a rate of $80 per hour, and is remote. The stated duration is November 16, 2026 through December 31, 2026, with intent to extend through all of 2027.

Requirements

• At least 8 years of relevant work experience in digital media strategy, including planning and direct or managed buying experience.
• Demonstrated experience planning and buying cross-channel media, including digital, out-of-home (OOH), TV, print, mobile, SEM, and paid social.
• At least 2 years of management experience.
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis.
• Ability to manage multiple projects in a fast-paced environment while prioritizing workload for oneself and direct reports.
• Ability to work collaboratively and solve problems.
• Working knowledge of planning tools such as GlobalWebIndex and comScore, and reporting tools such as Datorama and Tableau.
• Proficiency with Google Workspace or Microsoft Office, including Outlook, Excel, PowerPoint, and Word.
• AI-optimized resumes and screening responses will not be considered.

Nice To Haves

• Experience in public affairs, government, B2B, or brand awareness media.

Responsibilities

• Manage strategic media activities, including planning, buying, managing, and optimizing across all channels.
• Develop plans aligned with client and campaign objectives, partnering with Client/Account Leads and Media Team leadership to ensure plans deliver on agreed strategies and approaches.
• Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis.
• Use internal data sources and past performance to develop insights and strategies for future efforts.
• Assess media performance and KPIs to determine the extent to which original objectives and strategies were met.
• Work with the buying team to traffic and launch campaigns and troubleshoot implementation issues.
• Establish campaign specifications and timelines and coordinate across teams to support successful execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed