Senior Associate, Integrated Media Planning

Adelphi Group•New York, NY

5d•$40,000 - $66,500•Hybrid

About The Position

The Senior Associate supports the development and delivery of integrated media plans, with ownership of defined workstreams, budgets, analysis, and coordination. The role builds planning expertise alongside broader consumer, digital, data, technology, and business fluency. Its purpose is to deliver accurate and timely planning work, turn information into useful insights, communicate changes clearly, and take assigned tasks through to completion. The role supports audience and media planning; maintains planning documentation and budget details; uses digital platforms, research sources, planning tools, and measurement systems; and helps track and explain campaign outcomes. The Senior Associate collaborates with planners and partners across media, commerce, CRM, creative, content, creators, data, technology, analytics, and measurement. The position also supports assistants as appropriate, applies feedback, and adapts to changing priorities while maintaining accuracy and reliable follow-through. The position is governed by Omnicom’s policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager, to the extent permissible by local law. Omnicom states its commitment to hiring and developing exceptional talent and inclusive teams, and provides equal employment opportunities in accordance with applicable law.

Requirements

1–2 years of media planning experience, or equivalent relevant experience.
Experience with CPG or consumer brands, or transferable experience demonstrating knowledge of consumer behavior and category, retail, or commerce dynamics.
Working understanding of media fundamentals and comfort planning across channels and platforms.
Basic experience with budgets, planning documentation, research, reporting, and campaign tracking.
Comfort working with data, analytics, measurement, and presentation materials; ability to explain findings clearly.
Strong organization, communication, collaboration, and follow-through; readiness to take ownership of defined deliverables and grow leadership skills.
Bachelor’s degree or equivalent combination of education and relevant experience.

Nice To Haves

Interest in developing digital, platform, automation, AI-enabled, and agentic workflow fluency, with care for accuracy and responsible use.

Responsibilities

Build knowledge of assigned brands, consumers, categories, retail or commerce context, and business objectives.
Gather audience, category, competitive, cultural, and media information; organize findings and identify implications for planning.
Support paid media recommendations, channel roles, reach and frequency projections, and full-funnel planning across relevant platforms.
Consider how audiences encounter and act on media to connect long-term brand building with near-term performance.
Maintain budgets, flowcharts, authorizations, media plans, pacing documents, status sheets, and other planning records accurately.
Pull and organize projections, platform data, research, and campaign results using approved tools; check inputs and flag gaps or inconsistencies.
Coordinate plan changes, timelines, meeting recaps, and deliverables with the expanded team and media partners.
Complete quality checks before sharing materials and promptly communicate risks, dependencies, and timing changes.
Use relevant digital platforms, research sources, planning tools, and measurement systems to support recommendations and reporting.
Help track campaign outcomes against agreed brand and performance measures; summarize results, learnings, and follow-up questions.
Use approved automation, AI-enabled tools, and agentic workflows for research, organization, and analysis; verify outputs, protect sensitive information, and seek human review where needed.
Keep learning about changes in platforms, media behavior, and planning tools, and share useful findings with the team.
Work constructively with planners and partners across media, commerce, CRM, creative, content, creators, data, technology, analytics, and measurement.
Ask focused questions, take initiative on clearly assigned work, and bring forward practical options when issues arise.
Support assistants through example, clear guidance, and quality review as appropriate; seek and apply feedback to strengthen planning craft.
Adapt to changing priorities while maintaining accurate work, clear communication, and reliable follow-through.