Associate Director, Integrated Media Planning - Financial Services
About The Position
The Associate Director, Integrated Media Planning serves as a marketing partner to a Financial Services client and helps lead the strategic direction of its brands. The role is expected to become an expert on the client’s business, contribute to the planning community, and connect senior management with junior team members. The Associate Director drives audience-first planning and activation in collaboration with Integrated Investment, Communications Planning, and Marketing Science teams, developing holistic campaign strategies across media channels. The position also leads and manages the group’s working style and culture, maintains direct client dialogue, and applies strong media, analytical, technical, and data-driven expertise to identify effective strategies for client needs. Responsibilities extend across planning, activation, reporting, and campaign quality control.
Requirements
- At least 6 years of agency experience, including managing multiple lines of business.
- Ability to develop insights and use data to support strategic thinking.
- Ability to connect planning and digital investment to ensure cohesive strategy and execution.
- Experience challenging a team to solve client challenges in distinctive ways, inspiring new approaches, and serving as a role model.
- Proficiency in leveraging data for reporting, defining and defending strategies, and uncovering opportunities.
- Familiarity with media planning tools, reporting, measurement, and quality assurance processes.
- Experience supporting performance-focused marketing initiatives.
- Experience managing multiple clients, brands, or lines of business simultaneously.
Nice To Haves
- Experience in regulated industries such as Financial Services, Pharma, or Healthcare.
Responsibilities
- Act as a marketing partner to the client and a key leader in the strategic direction of its brands.
- Serve as an expert on the client’s business and liaise between senior management and junior team members.
- Drive an audience-first planning and activation agenda.
- Collaborate with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across media channels.
- Set the group’s working style and foster a positive, productive, and entrepreneurial team culture.
- Apply knowledge of media across channels and use a data-driven approach.
- Use analytical and technical knowledge to identify effective strategies for client needs.
- Partner with Investment, Analytics, and Marketing Science teams.
- Oversee planning, activation, reporting, and campaign quality control.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
