Senior Media Manager

City Cast

20h•$90,000 - $110,000•Remote

About The Position

City Cast is hiring a Senior Media Manager to execute, optimize, and report on paid campaigns that help new listeners and readers discover its local news podcasts, newsletters, and website. The Marketing Director sets campaign strategy; the Senior Media Manager turns those plans into campaigns across programmatic, Meta, TikTok, Reddit, and other platforms, and communicates performance clearly and regularly. This is a hands-on senior role responsible for managing campaign performance and budgets across local markets. The role partners with City Cast’s data analyst and city teams to understand audience-growth needs, interpret results, and explain findings and recommendations in plain English. The position is full-time and remote, with a salary range of $90,000–$110,000 depending on experience.

Requirements

6–8 years of hands-on paid media experience, with strong campaign execution, optimization, and reporting skills.
Deep, recent experience running campaigns in Meta and TikTok.
Working knowledge of Reddit Ads and at least one programmatic DSP, such as The Trade Desk, DV360, or StackAdapt.
Track record of managing meaningful budgets across multiple campaigns or markets and improving important performance metrics.
Comfort with measurement tools and concepts, including pixels, conversion APIs, UTMs, attribution, and their limitations.
Strong analytical skills and experience partnering with analysts or data teams.
Ability to work extensively with spreadsheets and explain analytical findings clearly to non-marketers.
Clear, kind communication skills, including the ability to explain the reasons behind results and discuss both successful and unsuccessful campaigns.
Curiosity about local news and the people who listen to and read it.

Nice To Haves

Experience marketing podcasts, newsletters, or subscription media products.
Experience with audio, CTV, or podcast advertising, including Spotify Ads, Pocket Casts, or Overcast.
Familiarity with geo-targeted, multi-market campaigns.

Responsibilities

Translate campaign plans from the Marketing Director into campaign builds, including audiences, placements, flighting, and budgets.
Plan, set up, and report on small, one-off paid requests from individual cities.
Identify opportunities to shift spending, run tests, or reduce investment based on performance data.
Partner with city teams to understand local audience-growth needs and ensure campaigns deliver against them.
Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
Optimize campaigns daily and weekly by shifting budgets, refreshing creative, and adjusting bids and targeting.
Continuously test creative, audiences, placements, and landing pages, and maintain a record of learnings.
Brief and collaborate with creative teams on ads suited to each platform.
Set up and maintain tracking, pixels, conversion events, and UTMs.
Work with the Senior Data Analyst to develop regular performance reporting on metrics such as CPA, ROAS, cost per subscriber, and reach.
Deliver weekly and monthly performance updates and explain results to city and network teams.
Monitor industry developments, including privacy updates, new ad products, and platform changes, and communicate their implications.