Senior Marketing Technology Specialist

Domino's Corporate•Ann Arbor, MI

19h

About The Position

Domino’s Pizza is seeking a Senior Marketing Technology Operations Specialist to lead and continuously improve the execution of owned digital marketing channels, including email, push, and SMS, within Salesforce Marketing Cloud or comparable marketing technology platforms. The role ensures campaigns are accurately set up, data is aligned, and processes run efficiently through cross-functional coordination across Marketing, Data, and Technology teams. This is not a pure campaign execution role. It is responsible for reliable end-to-end campaign activation, including platform setup and the upstream and downstream data flows that enable it. Agency partners support campaign production at scale; this role ensures campaigns are set up for success through clear requirements, defined standards, effective coordination, and support for ongoing platform evolution. The role also monitors activation environments and data readiness, coordinates resolution of execution issues, and develops documentation, quality assurance standards, and guidelines to improve consistent execution and scalability.

Requirements

Bachelor’s degree in business, marketing, or a related field.
At least 4 years of experience in campaign operations, marketing technology, CRM, or similar roles.
Experience working with enterprise marketing automation platforms, such as Salesforce Marketing Cloud or comparable platforms.
Hands-on experience building and executing campaigns within enterprise marketing platforms.
Strong organizational, problem-solving, and cross-functional coordination skills.
Ability to manage multiple priorities and navigate ambiguity across teams and systems.
Experience working with marketing, data, and agency partners.
Strong attention to detail and commitment to high-quality execution.

Nice To Haves

Salesforce Marketing Cloud certifications, such as Email Specialist or Developer.
Experience working within multi-platform marketing or data ecosystems.
Familiarity with customer data platforms (CDPs), audience pipelines, or marketing data environments.
Experience supporting platform implementations, migrations, or transitions.
Experience working in environments with evolving tools, processes, or platform transitions.

Responsibilities

Build and execute targeted campaigns in Salesforce Marketing Cloud or comparable platforms, including complex use cases, troubleshooting, and gap coverage.
Ensure agency-built campaigns align with defined standards.
Establish and uphold standards for campaign setup, quality assurance, and data readiness.
Validate campaign setup across internal and agency workflows, identify risks, and help ensure alignment before launch.
Partner with agency teams to define requirements, align on build approaches, and ensure adherence to activation standards.
Monitor campaign execution, identify issues, escalate risks, and coordinate resolution.
Identify gaps in campaign setup, data inputs, or orchestration logic and drive cross-team alignment to resolve them.
Track issues through resolution and coordinate follow-through across internal and external teams.
Monitor and maintain campaign activation environment health, including Salesforce Marketing Cloud or comparable platforms and upstream data inputs such as audience pipelines, attributes, and consent signals.
Partner with data and engineering teams to ensure audience data is accurate, available, and aligned with campaign needs.
Validate activation-platform inputs, including segments, attributes, and flags, for execution readiness.
Identify and communicate cross-system dependencies, such as data availability, consent, and ID alignment, that may affect performance.
Support resolution of issues that affect campaign execution.
Serve as a subject matter expert on campaign activation processes, Salesforce Marketing Cloud, and supporting data workflows.
Develop and maintain documentation, quality assurance standards, and activation guidelines.
Enable cross-functional teams by clarifying activation processes, timelines, and requirements.
Identify opportunities to improve workflows, reduce friction, and increase efficiency across activation processes.
Contribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency.