Marketing Technology Specialist

VisionPoint Marketing•Raleigh, NC

11d

About The Position

VisionPoint Marketing is seeking a Marketing Technology Specialist to build technical solutions that support digital marketing across its client portfolio. The role combines development, analytics, paid media, and marketing operations, using practical applications, platform integrations, measurement implementations, and automation to improve agency operations and client marketing performance. The specialist will develop lightweight applications and utilities, connect websites and marketing platforms through APIs and other data exchange methods, implement server-side tracking and custom event collection, troubleshoot complex data flows, and create reporting and automation solutions. The position also partners with client and internal teams to define requirements, validate implementations, advise on technical approaches, and coordinate integrations. The role serves as a primary technical resource for the Paid Media team and works closely with Analytics, Strategy, CRM, Web, and client teams. VisionPoint emphasizes a diverse and inclusive work environment and a culture focused on higher education, collaboration, solutions, growth, and team satisfaction.

Requirements

Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and modern server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.
Experience building technical solutions using JavaScript and Node.js, including deploying or supporting cloud-hosted applications.
Strong understanding of REST APIs, webhooks, SFTP, and other methods for integrating marketing platforms and business systems.
Experience building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.
Ability to troubleshoot complex data flows, translate business requirements into practical technical solutions, and navigate interconnected marketing systems.
Familiarity with marketing data integrations involving CRM platforms and lead management workflows.
Experience using Git/GitHub and AI-assisted development tools while applying sound engineering judgment.
Familiarity with consent management platforms and privacy-conscious marketing implementations.

Nice To Haves

Agency experience supporting multiple clients with varying marketing technology stacks and implementation requirements.
Experience with AWS.
Experience with AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot.

Responsibilities

Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS to improve agency operations and client marketing performance.
Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve team efficiency.
Evaluate technical challenges and select appropriate solutions, such as cloud applications, API integrations, Google Sheets workflows, reporting dashboards, or automation platforms.
Build and maintain integrations among websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.
Work with client marketing, analytics, and engineering teams to define integration requirements, coordinate implementation, validate data flows, and resolve deployment issues.
Implement server-side tracking, conversion APIs, and custom event collection to support attribution and marketing measurement.
Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications.
Diagnose and resolve tracking, attribution, integration, and data flow issues across marketing systems.
Partner with the Analytics team to validate tracking implementations and the reliability of marketing data.
Build dashboards and reporting experiences using tools such as Looker Studio, Google Sheets, and TapClicks.
Connect, clean, and organize marketing data from multiple platforms for scalable reporting and decision-making.
Serve as the primary technical resource for the Paid Media team and collaborate with Analytics, Strategy, CRM, and Web teams.
Consult directly with clients to understand requirements, explain implementation concepts, guide technical decisions, and coordinate integrations.
Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and feasibility.
Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and integration opportunities.