Senior Marketing Manager, Children's

THE QUARTO GROUP•Beverly, MA

1h•$70,000 - $75,000•Hybrid

About The Position

Quarto is seeking a creative and strategic Senior Marketing & Publicity Manager, Children's to lead marketing and publicity for its children's publishing program. The role develops and executes campaigns for approximately 40–50 children's titles annually, building awareness, engaging readers, and driving sales across multiple channels. It partners with authors, agents, publicists, retail and media partners, and internal teams to maximize campaign impact. The position leads publicity efforts, including pitching titles to media, cultivating relationships with journalists, broadcasters, influencers, and children's media contacts, preparing press materials, securing coverage, and managing author tours, bookstore events, school visits, and library programming. It also builds organic social media strategies, collaborates on influencer partnerships and digital initiatives, manages digital advertising and pre-order programs, and analyzes campaign performance. The role manages and supports the Children's Marketing Manager and Children's Marketing Assistant, optimizes budgets and resources, and fosters collaboration across Publishing, Sales, Digital Demand & Discoverability, and other stakeholders. The position is based in New York, NY or Beverly, MA, with a hybrid work arrangement, and reports to the Marketing Director.

Requirements

At least 3 years of experience developing and executing marketing and publicity campaigns, ideally within publishing.
Exceptional written and verbal communication skills.
Creative and entrepreneurial mindset, with a passion for developing fresh marketing ideas.
Strong organizational skills and ability to manage multiple projects, deadlines, and budgets simultaneously.
Experience working closely with authors and building collaborative relationships across departments.
Knowledge of media relations, publicity strategy, and the publishing industry.

Nice To Haves

Experience with Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box or Dropbox is preferred.
Existing relationships with independent bookstores are a plus.
Familiarity with schools and libraries is a plus.

Responsibilities

Develop and execute creative, results-driven marketing and publicity campaigns for approximately 40–50 children's titles annually.
Create strategies to build awareness, engage readers, and drive sales across multiple channels.
Partner with authors, agents, publicists, and internal teams to maximize campaign impact.
Pitch lead titles to media outlets and cultivate relationships with journalists, broadcasters, influencers, and children's media contacts.
Write press materials, build media lists, secure coverage, and communicate campaign wins internally and externally.
Plan and manage author tours, bookstore events, school visits, and library programming.
Develop organic social media strategies to increase visibility, engagement, and audience growth.
Collaborate on influencer partnerships, category campaigns, and digital marketing initiatives.
Manage digital advertising campaigns and pre-order programs.
Analyze campaign performance and use insights to improve results.
Manage and support the Children's Marketing Manager and Children's Marketing Assistant, helping the team execute campaigns while optimizing budgets and resources.
Foster cross-functional collaboration across Publishing, Sales, Digital Demand & Discoverability, and other stakeholders.