Senior Marketing Product Manager, Laboratory Diagnostics

Antech Diagnostics•New York, NY

9d•$140,000 - $175,000•Onsite

About The Position

Antech is seeking a highly driven and experienced Senior Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and knowledge of veterinary clinic operations and diagnostics, including how diagnostics support veterinarians and patients. The successful candidate will use direct-to-veterinarian and digital marketing approaches, work within matrixed management structures, navigate complex market dynamics, and drive growth through innovative marketing initiatives. The position is part of the Product Commercialization team and is based in Loveland, Colorado. Candidates interested in the New York City or Fountain Valley, California offices may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The hiring salary range for the Loveland office is $140,000–$175,000, and the position is eligible for an annual incentive.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
5–7+ years of marketing experience in the healthcare, veterinary, or diagnostics industry.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including the ability to use data-driven insights for decision-making.
Ability to adapt to changing market trends and business needs.
Familiarity with modern marketing tools and CRM systems, and interest in AI and technological advancements in veterinary diagnostics.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Competency in data analytics to inform marketing decisions and measure campaign effectiveness.
Experience managing marketing budgets, allocating resources efficiently, and demonstrating return on investment.
Skills in promoting digital tools and platforms; health or veterinary technology experience is relevant.
Strong project management skills and a track record of successfully leading and completing marketing projects.
Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
Understanding of veterinary practice management dynamics, workflow efficiency, client engagement strategies, and operational challenges.
Ability to tailor marketing programs to veterinary practices’ day-to-day operations and long-term strategic goals.
Customer-centric understanding of customer needs and behaviors, particularly in veterinary practices.
Experience working closely with sales teams and understanding sales and marketing collaboration in a healthcare-related field.
Ability to travel up to 25%, depending on candidate location.

Nice To Haves

Specialization in healthcare marketing.
Advanced degree; DVM or LVT preferred, and MBA preferred.
Direct veterinary industry experience, such as clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software.
Active participation in relevant veterinary or healthcare marketing industry associations, networks, or professional groups.
Certifications in marketing, digital marketing, or project management.

Responsibilities

Conduct market research and analysis to identify trends, customer needs, competitor activity, and growth opportunities, and use findings to inform programs and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt marketing strategies.
Lead the creation and execution of recognized above-brand education and marketing programs, including digital programs, to increase use of reference laboratory services.
Develop strategies to compete with major industry players by identifying unique selling points and value propositions, tailoring programs to different clinic sizes and types.
Evaluate marketing programs and initiatives using metrics to measure success and inform future strategies.
Develop and oversee comprehensive marketing plans for reference laboratory tests and services, including objectives, target audiences, channels, tactics, budgets, and effectiveness measurement.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership to align marketing strategies with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocate resources effectively, and support program goals and return on investment.