Marketing Product Manager, Laboratory Diagnostics

Antech Diagnostics•New York, NY

9d•$99,330 - $124,000•Onsite

About The Position

Antech is seeking a highly driven Marketing Product Manager to execute the short- and long-term vision for Laboratory Diagnostics. The role combines strategic thinking, creativity, collaboration, and understanding of veterinary clinic operations and diagnostics, including how diagnostics serve veterinarians and patients. The successful candidate will use digital marketing tools, work within matrixed management structures, navigate complex market dynamics, and drive growth through innovative marketing initiatives. The position is office-based, with Loveland, Colorado as the preferred location. Candidates interested in Fountain Valley, California, or New York City may also be considered. The role requires up to 25% travel, depending on the candidate’s location. The target pay range in Loveland is $99,330–$124,000 annually, with an annual bonus opportunity. Antech is a veterinary diagnostics company within Mars Science & Diagnostics. Its products and services include reference laboratories, in-house diagnostic instruments and consumables, digital cytology, data services, practice information management software, veterinary imaging and technology, professional education and training, and specialist support services.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
3–5+ years of marketing experience in healthcare, veterinary, or diagnostics.
Proven track record executing marketing strategies in a veterinary or healthcare setting.
Ability to develop and implement effective B2C marketing strategies, particularly in program development and digital marketing.
Strong analytical and problem-solving skills, including using data-driven insights to make decisions and assess campaign effectiveness.
Ability to adapt to evolving market trends and business needs.
Familiarity with modern marketing tools and CRM systems, and interest in AI and technological advancements in veterinary diagnostics.
Excellent verbal and written communication skills, including presenting complex concepts to diverse audiences.
Experience managing marketing budgets, allocating resources efficiently, and demonstrating return on investment.
Skills promoting digital tools and platforms; health or veterinary technology experience is relevant.
Strong project management skills and a track record of successfully leading and completing marketing projects.
Understanding of customer needs and behavior, particularly in veterinary practices.
Experience working closely with sales teams and understanding sales and marketing collaboration in a healthcare-related field.

Nice To Haves

Healthcare marketing specialization.
Direct veterinary industry experience, including clinical practice, veterinary pharmaceuticals, diagnostics, or related fields.
Specialized experience in or knowledge of veterinary diagnostics and its market, trends, challenges, and opportunities.
Understanding of veterinary practice management software.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Active participation in relevant veterinary or healthcare marketing associations, networks, and professional groups.
Certifications in marketing, digital marketing, or project management.
Knowledge of veterinary practice management dynamics, including workflow efficiency, client engagement, and operational challenges, and the ability to tailor programs to veterinary practices’ operations and strategic goals.

Responsibilities

Conduct market research and analysis to identify trends, customer needs, competitor activity, and growth opportunities, and use findings to inform programs and marketing strategies.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies.
Monitor industry trends, emerging technologies, and changes in veterinary medicine to adapt and improve marketing strategies.
Lead the creation and execution of above-brand education and marketing programs, including digital programs, to increase use of laboratory diagnostics.
Develop strategies to compete with major industry players by identifying distinctive selling points and value propositions, tailoring programs to different clinic sizes and types.
Evaluate marketing programs using metrics and apply results to future strategies.
Develop and oversee comprehensive marketing plans for laboratory diagnostics, including objectives, audiences, channels, tactics, budgets, and measurement of business outcomes.
Establish and monitor key performance metrics for marketing strategies and initiatives.
Collaborate with Capital Equipment and Products, Preventive Care Research and Development, Sales and Sales Enablement, Marketing and marketing communications, National Accounts, and senior leadership to align marketing with product development and sales goals.
Communicate with internal and external stakeholders, present to executive teams, and participate in industry events.
Provide training, materials, and support to sales representatives and account managers.
Manage the marketing budget, allocate resources effectively, and support strong return on investment.