Sr. Marketing Operations Manager
About The Position
The Senior Marketing Operations Manager will build and own the foundation of the marketing engine in a highly technical, high-ownership role. The position architects the marketing technology stack, defines MQL scoring and lead lifecycle logic, manages system integrations, and ensures data flows cleanly from first touch through closed-won. It reports to the Head of Marketing and works closely with Sales, Revenue Operations, and Finance. The role owns marketing infrastructure and technology, lead scoring and lifecycle management, system integrations, reporting and analytics, and campaign operations. It supports marketing leadership with regular reporting and pipeline attribution analysis and partners with Demand Generation on campaign execution.
Requirements
- 5–8 years of experience in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS.
- Expert-level experience with Marketo or HubSpot and Salesforce CRM; certification is preferred.
- Hands-on experience building or significantly rebuilding an MQL scoring model.
- Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies.
- Experience managing complex MAP-to-CRM integrations and third-party tool connections.
- Comfort with SQL or working alongside data/BI teams to pull and validate data.
- Highly organized and process-driven, with a practice of documenting work.
- Strong communication skills and ability to translate technical concepts for non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience.
Nice To Haves
- Experience building a marketing technology stack from an early- or mid-stage starting point.
- Familiarity with intent data platforms such as 6sense, Bombora, or G2.
- Experience with ABM program operations.
- Working knowledge of data warehouses such as Snowflake or BigQuery and BI tools such as Looker or Tableau.
- Prior experience at a cybersecurity company.
Responsibilities
- Own, administer, and continuously improve the marketing technology stack, including MAP, CRM, intent data, and enrichment tools.
- Evaluate, onboard, and integrate new tools as the business scales.
- Maintain data integrity across systems through deduplication, normalization, and routing logic.
- Document processes, workflows, and system configurations.
- Partner with IT and Security on procurement, SSO, and data compliance requirements.
- Design, implement, and iterate on behavioral and demographic MQL scoring models.
- Define and own the lead lifecycle from raw inquiry through MQL, SAL, and SQL.
- Build and maintain lead routing and assignment rules with Sales Operations.
- Monitor score decay, conversion rates, and funnel velocity, and optimize them continuously.
- Establish Marketing and Sales SLAs for lead follow-up and feedback loops.
- Own the MAP-to-CRM integration and ensure reliable bi-directional synchronization.
- Manage integrations with intent, enrichment, chat, webinar, and event technology tools.
- Partner with Revenue Operations on attribution modeling and multi-touch reporting.
- Proactively troubleshoot and resolve integration failures and data synchronization issues.
- Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics.
- Work with BI and Data teams to ensure clean marketing data feeds to the data warehouse.
- Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity.
- Support quarterly business reviews with pipeline attribution analysis.
- Partner with Demand Generation to build, QA, and deploy email, paid, and lifecycle campaigns.
- Own email deliverability, list hygiene, and database health.
- Manage operational compliance, including CAN-SPAM, GDPR, and CCPA opt-in and opt-out workflows.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
