Senior Marketing Manager

Boston Engineering Corporation•Waltham, MA

4d•Onsite

About The Position

Boston Engineering is seeking a Senior Marketing Manager to join its team in Waltham, Massachusetts. The role leads marketing strategy, brand positioning, demand generation, digital marketing, content execution, and sales enablement across the company’s medical, commercial, and defense markets. Working with the VP, Client Services and Growth, the sales organization, and external marketing resources, the Senior Marketing Manager develops the company’s go-to-market approach and translates complex engineering capabilities into compelling messages for executive and engineering audiences. The position oversees integrated campaigns and digital channels, including SEO, AEO, paid media, email, social media, and content marketing. It also manages the corporate website, marketing content and vendors, events, marketing budget, CRM and marketing databases, and sales enablement materials. The role is office-based in Waltham, with minimal travel. It is restricted to US persons due to access to export-controlled technology; proof of status is required before employment. The position is full-time, with a stated base salary range of $100,000–$135,000 annually, commensurate with experience and qualifications.

Requirements

At least 7 years of B2B marketing experience.
Strong understanding of technical marketing, demand generation, digital campaigns, and content development.
Experience developing marketing strategy while personally executing initiatives.
Proficiency with HubSpot, Salesforce, and website platforms such as WordPress.
Knowledge of SEO, AEO, and digital marketing best practices.
Excellent writing and communication skills, including the ability to translate complex technical concepts into compelling content.
Analytical skills to measure performance and optimize results.
Highly organized and self-directed, with the ability to manage multiple priorities independently.
Experience collaborating with leadership, sales teams, external agencies, and vendors.
Creative, proactive, hands-on approach to problem-solving and execution.
Bachelor’s degree in Marketing, Business, Engineering, or a related field.
Must be a US person (US citizen, permanent resident, or other protected individual under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)); proof of status is required before employment.

Nice To Haves

B2B marketing experience in engineering, technology, or product development is preferred.

Responsibilities

Partner with the VP, Client Services and Growth and the external marketing agency to shape and execute go-to-market strategy across medical, commercial, and defense markets.
Develop and evolve the company’s value proposition, messaging, and market positioning.
Monitor industry trends, customer needs, and competitor activity to identify opportunities and inform marketing priorities.
Own and strengthen the company brand and maintain consistent messaging across customer touchpoints.
Establish, implement, and monitor marketing KPIs to measure performance and business impact.
Develop content that communicates complex technical capabilities clearly to executive and engineering audiences.
Develop and execute integrated marketing campaigns to build brand awareness, generate qualified leads, and create business opportunities.
Partner with sales to develop and optimize lead-generation programs and targeted marketing initiatives.
Manage digital marketing efforts, including SEO, AEO, paid media, email marketing, social media, and content marketing.
Plan, execute, and optimize email campaigns and other digital initiatives; track performance and use analytics to improve effectiveness.
Support thought leadership through articles, white papers, presentations, webinars, and conference speaking opportunities.
Lead the company’s social media presence and support internal and employee communications.
Create and coordinate marketing content across channels, including website copy, blogs, sales collateral, presentations, case studies, brochures, and capability statements.
Manage and maintain the corporate website, keeping content current, relevant, and aligned with company messaging.
Coordinate external marketing resources, including designers, writers, digital agencies, printers, and other vendors.
Plan and execute trade shows, industry conferences, webinars, and customer events, including logistics and promotional activities.
Manage the marketing budget and prioritize investments to maximize business impact.
Maintain and optimize the company’s CRM and marketing databases, including HubSpot and Salesforce.
Work with the sales team to develop marketing resources that support business development and customer engagement.
Ensure sales teams have current messaging, competitive intelligence, and effective marketing materials.
Develop and maintain sales enablement resources, including presentations, case studies, capability statements, brochures, and proposal support materials.
Partner with sales leadership on account-based marketing initiatives and targeted campaigns for key customer relationships and growth opportunities.