Senior Marketing Manager

NYU Langone Health • New York, NY

18d • $84,578 - $124,800

About The Position

NYU Langone Health is seeking a skilled and strategic Senior Marketing Manager, Physician Reputation, to support specialty-specific communications and marketing efforts that engage physician audiences across Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics Communities of Practice (COPs). The role translates strategic priorities into targeted initiatives that elevate physician reputation, strengthen differentiation, and drive growth in specialty and subspecialty segments.

Reporting to the Associate Director, Relationship Manager within the Brand Experience, Creative and Design Center of Excellence, the Senior Marketing Manager partners with designated COPs and cross-functional teams to execute tailored marketing and communications plans. The role supports specialty conference strategy and translates clinical and procedural differentiators into compelling physician-facing positioning. It calls for subject matter expertise, engagement with physician stakeholders, and insight-driven initiatives across the physician influence funnel, from national awareness to specialty and subspecialty engagement.

Requirements

• 6–8 years of experience in communications, marketing planning, or program management within an academic medical center or healthcare system.
• Experience working with or supporting physician audiences within an academic medical center or healthcare system.
• Demonstrated ability to develop and execute targeted communications and marketing initiatives for specialized audiences.
• Excellent written and verbal communication skills.
• Strong project-management skills and experience executing tactical deliverables.
• Bachelor’s degree in Communications, Marketing, or a related field required.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master’s degree in Communications, Marketing, or a related field.
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives.
• Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics.

Responsibilities

• Support development of specialty and subspecialty communications strategies, particularly for specialty, subspecialty, and micro-community audiences.
• Translate clinical and procedural differentiators, including complex care and quaternary/tertiary capabilities, into targeted physician-facing messaging.
• Identify opportunities to refine audience segmentation and tailor strategies to physician needs and differentiators.
• Partner with the Relationship Lead to align specialty strategies with broader growth priorities and omni-channel marketing plans.
• Plan physician reputation-building initiatives within key micro-communities and specialties.
• Lead execution of specialty-specific marketing and communications initiatives to increase visibility and engagement among physician audiences.
• Develop tailored content for physician audiences, applying knowledge of academic medical center environments and strong writing skills.
• Own conference strategy, including prioritizing conferences, defining NYU Langone Health’s presence, and leading pre-, during-, and post-event engagement.
• Support sponsorships, partnerships, and speaking-engagement promotion within specialty forums.
• Work with content teams to develop targeted specialty and subspecialty content aligned with strategic objectives.
• Support physician-focused channel strategies, including newsletters, social amplification, website content, and video and other multimedia.
• Link physician reputation initiatives to business outcomes such as referral growth, reputation, and physician engagement, and use those outcomes to inform and optimize execution.
• Create and manage resources to distribute content across appropriate channels and capture metrics in a dashboard to evaluate performance.
• Collaborate with and influence senior physician stakeholders, researchers, and clinical leaders to inform content, ensure accuracy, and drive alignment.
• Coordinate physician-focused content resources and project-management tools to track progress and status, ensure updates and timely delivery, and escalate issues.
• Partner with the Senior Director, Relationship Lead, to integrate specialty initiatives into broader campaigns and channel strategies across designated COPs.
• Provide the Relationship Lead with synthesized insights, recommendations, and materials for COP planning and decision-making.
• Share insights with the Relationship Lead team’s marketing function and translate them into broader content initiatives and strategies for COPs and external stakeholders.
• Collaborate with the Senior Manager, Physician Reputation in the Strategy, Digital, and Program Measurement COE to track KPI performance and establish benchmarks.
• Engage physician reputation agency resources, such as Doximity, to develop, execute, and track platform content and performance.
• Work with the Strategic, Digital, and Program Measurement COE to assess performance and apply insights to improve physician-audience engagement and effectiveness.
• Coordinate deliverables, timelines, and stakeholder input to ensure smooth execution.
• Identify opportunities to improve workflows and enhance the efficiency, scalability, and impact of physician-focused marketing and communications initiatives.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program addressing physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior