Senior Marketing Manager

United Communications•Franklin, TN

1d•Onsite

About The Position

United Communications is seeking a Senior Marketing Manager to lead marketing strategy, execution, and performance across Residential, Business (SMB and Enterprise), Communities, Market Success, and Corporate Communications. The role currently supervises five direct reports, with team structure and size expected to evolve as the company grows. The manager is responsible for inspiring, coaching, developing, and holding employees accountable while coordinating brand, digital, traditional, content, public relations, communications, and go-to-market programs to achieve measurable business results. The role works closely with company leaders, sales teams, and external agencies and vendors. This is a direct-hire, full-time, on-site position at the company’s Berry Farms location in Franklin, Tennessee. The successful candidate will lead integrated marketing plans and launches, steward the company brand, oversee corporate communications and public relations agency relationships, guide community event and sponsorship strategy, evaluate marketing performance, and manage budgets, resources, and cross-functional priorities. The position includes occasional participation in evening or weekend events as business needs require. The anticipated start is in early January 2027.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
7 to 10+ years of progressive marketing experience, including at least 3 years directly leading and developing employees.
Demonstrated ability to motivate teams, coach talent, manage performance, delegate effectively, and build a positive, accountable culture.
Broad working knowledge of B2C and B2B marketing, including brand, digital, traditional media, AEO/GEO, public relations, corporate communications, content, events, and integrated campaigns.
Strong planning, project management, prioritization, financial judgment, and analytical skills; ability to translate strategy into measurable execution.
Excellent written, verbal, presentation, and interpersonal skills; ability to influence and collaborate across functions and with external partners.
Working proficiency with marketing analytics and technology, CRM, email platforms, social media tools, and Microsoft Excel, PowerPoint, and Outlook.
Ability to work from the Franklin office and participate in occasional evening or weekend events as business needs require.
Valid driver’s license with satisfactory driving record and current auto insurance.

Nice To Haves

MBA.
Marketing leadership experience in telecommunications, broadband, or another competitive subscription-based service business.
Experience in a fast-paced, growing organization with multiple products, audiences, and local markets.
In-depth knowledge of SEM, AEO/GEO, Google Analytics, marketing attribution, and digital measurement.
Familiarity with Middle Tennessee communities and business environment.

Responsibilities

Lead, motivate, coach, and develop marketing employees; establish goals, expectations, priorities, and accountability standards.
Provide one-on-one coaching, feedback, performance evaluations, recognition, and development plans; foster an engaged, supportive, high-performing team culture.
Manage staffing, workload distribution, deadlines, cross-training, succession readiness, and professional growth as business needs evolve.
Lead weekly team prioritization and remove obstacles to dependable, timely work.
Develop and own annual and quarterly integrated marketing and media plans for Residential, Business, and Communities aligned with business and brand objectives.
Provide direction across paid digital advertising, websites, SEO/AEO/GEO, email, direct mail, social media, content, creative, promotions, events, and sales enablement; coordinate execution by team members and partners.
Lead go-to-market plans for new products, pricing, markets, and partnerships, including electric cooperative partners; assign responsibilities and coordinate launches.
Oversee Project UNITE and future grant opportunities as assigned, including marketing coordination and delivery.
Coordinate marketing priorities with Market Success teams and support community engagement and event strategy.
Own brand positioning, messaging, guidelines, and consistency across audiences and channels; direct the companywide logo refresh and rollout, with creative execution led by the Graphic Designer.
Lead corporate communications and executive messaging, including Uniter Quarterly Connect Meetings, employee newsletter approval, major internal announcements, and crisis or escalation communications.
Serve as primary liaison and approver for the outside public relations agency on press releases, media opportunities, awards, thought leadership, and PR events.
Identify and help mitigate reputation and brand risks; maintain relationships with internal stakeholders and external partners.
Approve event strategy across 10+ counties and coordinate staffing and support for marketing-led community events with Market Success and Sales.
Oversee sponsorship decisions outside Williamson and Rutherford counties and assess opportunities for community value, brand fit, and measurable outcomes.
Participate in community events as needed, including occasional evenings and weekends, and encourage team participation.
Own marketing performance across Residential, Business, and Communities; set measurable goals, evaluate results, and implement corrective actions to improve lead generation, acquisition, retention, market penetration, and ROI.
Review campaign and channel performance, lead generation, cost per lead, cost per gross add, ROI, and testing plans; optimize investments and tactics based on evidence.
Monitor competitor activity, customer behavior, and ISP industry developments; translate findings into recommendations for leadership and the marketing team.
Make strategic decisions about marketing investments, staffing, creative capacity, and campaign priorities across business divisions.
Own the marketing budget, campaign prioritization, agency and vendor investments, creative capacity planning, and applicable sponsorship approvals; allocate resources toward work with the strongest business impact and return.
Integrate marketing across business divisions by aligning priorities, timelines, messaging, and resources for companywide initiatives.
Partner with Residential and Business Sales, Communities Division, Customer Service, Product, IT, Market Success, Construction, and executive leadership to align plans and resolve execution issues.
Communicate with stakeholders, present recommendations and performance results, and build productive agency and vendor relationships.