Senior Marketing Manager

NYU Langone Health • New York, NY

18d • $84,578 - $124,800

About The Position

NYU Langone Health is seeking a highly analytical and strategic Senior Marketing Manager to lead and continuously evolve the organization’s physician reputation strategy. The role owns the enterprise strategy, audience intelligence, measurement, and optimization framework for physician reputation, with the goal of strengthening physicians’ visibility, credibility, and influence among peer physicians, researchers, referring physicians, and specialty-specific communities. It serves as the strategic and analytical counterpart to Physician Reputation Senior Managers in the Brand Experience, Creative and Design Center of Excellence (COE), ensuring audience insights and performance data inform initiatives while Brand Experience teams lead content development and execution.

Reporting to the Director, Integrated Media & Performance Marketing within the Strategy, Digital, and Program Measurement COE, the Senior Marketing Manager translates enterprise priorities into scalable physician reputation strategies, establishes measurement frameworks and benchmarks, and evaluates results to drive optimization. The role requires a deep understanding of physician audiences, academic medicine ecosystems, and drivers of physician reputation, including conferences, publications, clinical research, peer networks, and other channels that shape professional visibility and influence.

Requirements

• 6–8 years of experience in strategic marketing, communications, audience strategy, analytics/measurement, or related work in a large, complex, or regulated environment.
• Experience working with or supporting physician audiences within an academic medical center or healthcare system.
• Demonstrated ability to develop audience-led strategies and integrated marketing initiatives for specialized audiences, with experience across paid media and targeted communications channels.
• Analytical background with experience in performance measurement, audience insights, and media/channel analysis.
• Excellent written and verbal communication skills.
• Strong strategic planning and project management skills, with demonstrated ability to influence stakeholders and manage complex cross-functional initiatives.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master’s degree in Communications, Marketing, or a related field.
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives.

Responsibilities

• Lead the development and ongoing refinement of NYU Langone Health’s physician reputation strategy, including enterprise-wide and tailored service-line strategies.
• Identify opportunities to strengthen physician visibility and influence among referring physicians, peers, researchers, and specialty-specific communities.
• Partner with Physician Reputation Senior Managers in the Brand Experience, Creative and Design COE to translate strategic priorities into actionable initiatives for priority specialties and service lines.
• Identify and test new channels, media partnerships, and engagement opportunities; optimize underperforming initiatives to improve effectiveness and scalability.
• Develop a scalable physician reputation playbook with benchmarks, best practices, and repeatable strategies, such as conference strategies, audience targeting, and channel mix.
• Develop and evolve physician audience segmentation frameworks, especially for specialty, sub-specialty, and micro-community audiences.
• Analyze physician behavior across paid and owned channels, identify patterns and engagement drivers, and turn insights into optimization opportunities.
• Develop expertise in physician and researcher media behaviors that contribute to reputation and engagement, informing channel and content decisions.
• Define measurement frameworks and KPIs tied to reputation, engagement, and business outcomes across channels, including conferences, content, and media activations.
• Analyze performance during and after initiatives such as conferences and speaking engagements to assess effectiveness and inform future strategy.
• Develop benchmarks and performance frameworks to assess physician engagement strategies.
• Translate performance data into actionable insights and recommendations for Physician Reputation Senior Managers in the Brand Experience, Creative and Design COE.
• Collaborate with physician stakeholders, researchers, and clinical leaders to ensure insights reflect key drivers of reputation and influence.
• Partner with the OSR Relationship Lead in the Enterprise Communications COE to incorporate relevant scientific and research inputs into physician reputation and thought leadership.
• Collaborate with the Director, Integrated Media & Performance Marketing and Performance Analytics team to define reporting needs and inform dashboard development.
• Serve as strategic and analytical partner to physician reputation execution teams in the Brand Experience, Creative and Design COE, ensuring insights and performance data inform content and activation decisions.
• Partner with Relationship Leads across COEs to align physician reputation strategies with service-line priorities and objectives.
• Continuously refine measurement approaches and use insights to optimize strategy and initiative performance.
• Lead cross-functional planning across deliverables, timelines, and stakeholder inputs to enable seamless execution.
• Identify opportunities to improve efficiency, standardization, and scalability of physician reputation measurement and reporting.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior